In the UK, Facebook’s economic impact is reported to amount to $11bn with 154,000 “jobs supported” – but critics say it is ‘bold and brave’ to claim so much influence.
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Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
Newsline presents industry reaction to the findings from Quantcast, POSSIBLE, Adludio Carat and Ensighten.
Industry must push verification deeper – and work harder with agencies, clients and networks to ensure bot exclusion on DSPs and exchanges, writes Marco Ricci, CEO of Adloox.
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
Ad tech company MediaMath has announced the appointment of Richard Beattie as senior vice president commercial, EMEA.
He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
With another fall in ratings for the top shows on the ‘biggest TV day of the year’, Research The Media’s Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?
Magic Radio has announced it is working alongside independent production partners for the first time as the station unveils a new programming strategy for its national launch on digital radio this week.
Havas and Universal have this week announced the formation of the Global Music Data Alliance, a partnership that aims to increase revenue streams by mining the consumer data generated by Universal’s artists.