The National Readership Survey (NRS) has today launched its second set of mobile and tablet estimates of audience readership for the period October 2013 to September 2014, alongside its quarterly print and PADD results.
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The TV viewing nation was given sweet relief from Kendra Wilkinson’s jungle anxiety in I’m a Celebrity…, with ITV replacing the big budget reality mayhem (and most of the evening schedule) with some good old fashioned football.
Children are topping up traditional live TV viewing by watching online video clips and catch-up TV, choosing what content they get from radio and messaging rather than talking on the phone.
Media agencies have a tough road ahead of them, writes Dominic Mills – but they can reach the promised land.
New research has revealed that UK consumers are sharing over three times more information on ‘dark social’ channels – where web analytics are unable to track – than via social channels like Facebook.
Once again, Saturday night’s biggest hit came in the form of the perpetually tap-dancing, perma-smiling celebrities of Strictly Come Dancing (BBC One, 7pm), which easily eclipsed ITV’s hyperbole spectacular The X Factor (8pm).
It feels like a switch was flipped this week, says Simon Andrews – or is it just that mobile has finally grown up?
The latest ABC results for online newspapers saw both MailOnline and Independent online break all-time traffic high records.
Advertisers are increasingly running video campaigns across multiple devices – including computers, mobiles and connected TVs – reveals a new study from Videology.
The hope is the ABC report and certificates will help the industry to better understand viewability products and compare their capabilities – allowing agencies and advertisers to make “more informed” purchasing decisions.