More Digital articles

Research The Media’s Richard Marks makes five predictions and one wish for media research in 2015

The greatest danger facing the ‘new’ BBC Three is not that it will be hopelessly bad – but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.

Measuring a system fairly is as important as understanding how it works. Jeremy Griffiths explains why fair attribution is a pre-condition to making the right connections.

The proposals, subject to approval by the BBC Trust, will generate savings of £50m, the Corporation said on Wednesday – £30m of which will be invested in drama on BBC One.

A new, US-based study as revealed that almost a quarter of video ad impressions can be identified as ‘bot fraud’

The media and entertainment group will introduce new stations ‘Smooth Extra’ on 27 December 2014, ‘Heart Extra’ in the new year and other stations yet to be announced.

The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.

This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.

The move will see Tempero’s business integrate into the European arm of ICUC, Dentsu’s social media moderation and management agency.

Times Newspapers, publisher of the The Times and Sunday Times, has today announced an operating profit for the first time since 2001 as digital subscriptions continue to rise.