A new, US-based study as revealed that almost a quarter of video ad impressions can be identified as ‘bot fraud’
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The media and entertainment group will introduce new stations ‘Smooth Extra’ on 27 December 2014, ‘Heart Extra’ in the new year and other stations yet to be announced.
The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.
This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.
The move will see Tempero’s business integrate into the European arm of ICUC, Dentsu’s social media moderation and management agency.
Times Newspapers, publisher of the The Times and Sunday Times, has today announced an operating profit for the first time since 2001 as digital subscriptions continue to rise.
The news comes alongside a wider management reshuffle at Telegraph Media Group, which will see the creation of a new “senior editorial team.”
According to data released by measurement company Nielsen, the UK’s online population remained almost static throughout October, witnessing a slight 0.2% increase which brought the total to 38.7 million unique users.
Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
The National Readership Survey has today released its second wave of mobile and tablet estimates of magazine readership, alongside its quarterly print and PC results.