Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.
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Following in the footsteps of companies such as Netflix and Amazon, the move marks Yahoo’s first steps into the digital video market.
Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report – kicking off with a focus on the long-term changes felt by the ad industry.
The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
UKOM’s James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.
As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market – and what marketers need to watch out for.
Set to deliver “unique and bespoke football statistics and analysis” directly to users’ desktops and mobiles for free, The Equaliser is pitched as a new and better way to serve football news and statistics.
The social media giant saw mobile advertising revenue leap 30% over the last 12 months, representing around 59% of total ad revenue for the first quarter of 2014.
David Moyes’ sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy – and particularly the potency of social media in a new era of impatience.
MailOnline has come out on top in the IPA’s latest Online Media Owner survey, with over 84% of respondents either agreeing or agreeing strongly that their overall experience of dealing with the platform is good.