New research from Google reveals that 58% of UK users tell others about the brands that they love, compared to 33% of non-users.
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The Q1 2014 IPA Bellwether Report reveals the record largest single upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
New figures from Decipher’s MediaBug report have shown strong growth in Netflix membership over the past six months, with an increase from 10% to 14% of UK online users now with a subscription.
The launch of #WatchOnSky marks the first time that a British broadcaster has created a service which lets users access live TV and set recordings via their Twitter timeline.
This month, Torin Douglas speaks with Emma Scott, managing director of Freesat, about consumer data, competing with the likes of Sky and Virgin and the changing role of TV platforms in building customer relationships…
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash.
The Internet Advertising Bureau has today lifted its advisory on viewable impressions for the display advertising market, giving a green light to trade against viewability for the first time.
The new app allows TV viewers to follow shows with personalised news and social feeds, follow other users with shared interests, discover what to watch with a personalised TV guide and interact live with programmes.
Overall video entertainment spend in the UK is expected to reach £10 billion by 2018, averaging 2% annual growth between 2014 and 2018, according to research from Futuresource Consulting.
Over one in four British consumers now owns a tablet, with advertisers spending a record £6.3 billion in 2013 to reach people across devices, according to the latest Internet Advertising Bureau UK (IAB) digital adspend report.