Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
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MailOnline digital advertising revenue was up 51% for the half year ending 31 March 2014, however missed the growth rate needed to hit its target revenue this financial year.
Emerging screen-based technologies, such as smartphones and tablets, are changing the way the UK population communicates, shops and consumes news and media, according to the latest IPA TouchPoints5 data, published today.
Launch of Microsoft Video Network allows access to online ad space through 350 third-party publishers
The launch means that for the first time clients will be able to plan, buy and execute campaigns across all screen formats from a single platform.
Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…
A new study from FOX Broadcasting Company, Twitter and the Advertising Research Foundation reveals that the majority of those exposed to TV-related tweets are ‘highly likely’ to take action.
The platform will initially reach 175 million consumers each month across 23 countries on five continents – creating the largest network of its kind.
Publishers must overcome a catalogue of issues to reveal full cross-platform audience data, a leading researcher has said.
The projected growth for 2014 means the ‘Ebuzzing and Teads’ group is planning on going public on the NASDAQ in 2015.