Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.
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Premium Video Ads are designed to reach a large audience with “high-quality sight, sound and motion,” and are purchased in a similar way to how advertisers buy and measure ads on TV.
It would be pointless to argue that mobile isn’t mainstream, says Simon Andrews, founder of Addictive! – but for brands, there is still a long way to go…
In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.
“The Connies”, back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk – taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.
The emergence of Twitter has not been a nail in the coffin for newsbrands, says David Brennan – in fact, the whole is greater than the sum of the parts and the news eco-system has been greatly enhanced…
Among the first titles available for purchase will be American Hustle, with The Amazing Spiderman, 21 Jump Street and Breaking Bad set to follow in the coming weeks.
Blogging for Newsline from SXSW 2014 in Austin, Texas, Mindshare UK’s George Wiscombe explains why Bitcoin is generating so much buzz at this year’s festival – and what it could mean for the connected consumer of the future.
The BBC’s on-demand platform, iPlayer, has relaunched today after being rebuilt “from the ground up” to ensure it is fit for the future, the Corporation has announced.
Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies – and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the ‘tired uncle’ look of Internet Explorer.