New research has revealed that the average ‘tap rate’ on an ad served within a newsbrand’s tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.
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Regional newspaper publisher Local World has announced the appointment of Matt Kelly for its new digital director role.
There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.
Ahead of MediaTel’s annual Media Playground event tomorrow, Kantar Media has prepared an infographic which reveals the differences in media habits between the young…and the not so young.
The former Guardian commercial director will be responsible for leading Bloomberg’s multi-platform media operation across the regions.
172 digital panels in the main terminal, gate rooms and baggage reclaim areas will be rebranded as ‘Terminal Samsung Galaxy S5’, alongside images of the device.
As speculation rises over whether Apple is going to buy Beats, Simon Andrews, founder of Addictive!, looks at how the tech giant is developing in the music space…
Despite television’s dominance, press and radio were found to be the next best at generating sales.
It has been widely reported that Yahoo, which has purchased around 40 start-ups in the last two years, will shut the app down entirely so the Blink team can work on Yahoo products.
In what is being called the “right to be forgotten”, the ruling means that users may request that Google removes “irrelevant” data from search results which appear on web pages published by third parties.