In what is to become a broadcasting first, Channel 4 will broadcast a performance by singer Sam Smith live over an entire ad break.
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Ahead of this year’s World Cup, YuMe’s Paul Lyonette looks at how brands can keep ahead of their game when it comes to engaging the ‘always on’ consumer…
Traditional stereotypes which contrast the tech-savvy youth against the older generation are “unfounded”, according to new research from digital performance marketing company, iProspect.
In this week’s round-up of everything mobile, Simon Andrews looks at the latest news from Google and Facebook, the continuing frustrations for legacy media and takes a look at some great new native advertising from Wired…
By 2020, what is now being described as the “fifth screen” in the digital mix, is expected to play a much larger role for the world’s oldest ad format.
BT is unable to protect its innovation and act aggressively in the TV market after outsourcing technological innovation to YouView, industry has heard.
Chromecast, Google’s new thumb-sized streaming device, poses a genuine threat to the UK television market, despite only selling around 100,000 devices, according to industry experts.
When writing a status update, users will now have the option to use their phone’s microphone to identify which song is playing or what programme or film is on TV, without having to type it out.
We’ve been short-changed by Apple and the MP3 revolution, argues ISBA’s Bob Wootton – but could the Pono offer a high quality alternative to iTunes?
Like it or not, native advertising is here to stay – so let’s learn to do it well, and in a way that serves the interests of publishers, journalists, advertisers and – above all else – readers and consumers. By Raymond Snoddy.