New research from Twitter and Thinkbox reveals how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a part of conversations.
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Facebook’s purchase of virtual reality firm Oculus Rift could, in theory, become a golden goose for advertisers, says ISBA’s Mario Yiannacou – but let’s not get carried away…
The UK’s online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
From Facebook’s purchase of Oculus to Disney buying up Maker Studios, it has been a busy week for media deals – with some significant implications for brands, says Simon Andrews, founder of Addictive!
A ‘personal data economy’ could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
Following a record-breaking month in January, BBC iPlayer requests remained strong in February, surpassing the 300 million mark for the second consecutive month.
Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
MailOnline digital advertising revenue was up 51% for the half year ending 31 March 2014, however missed the growth rate needed to hit its target revenue this financial year.
Emerging screen-based technologies, such as smartphones and tablets, are changing the way the UK population communicates, shops and consumes news and media, according to the latest IPA TouchPoints5 data, published today.
Launch of Microsoft Video Network allows access to online ad space through 350 third-party publishers