Technology is redefining the advertising landscape – but don’t let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.
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The new tech allows users to perceive reality with digital and virtual content overlaid directly on to their surroundings.
Richard Marks argues that BBC’s Playlister service reflects the blurring of the lines between radio and music streaming services – but these do not have as defined a role as radio or even a successful commercial model…
Freesat added 18,000 homes in the first quarter of 2014, which the subscription free satellite TV service says is largely due to “budget-conscious consumers switch[ing] away from expensive pay TV packages.”
Thought to run on Android software, the device is being compared to the Samsung Galaxy S5 and will hit shelves by the end of the year.
In the last of our special reports looking in-depth at the latest AA/Warc Expenditure Report, Warc research analyst, James McDonald, notes that newsbrands – whether in print or online – show strong resilience.
Instagram is significantly more engaging than any other social networking platform, according to new research from Forrester.
The first online kitemarks have been awarded today to nine companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
Facebook has launched a new advertising network that will serve ads to third-party mobile apps – the first time that the social media giant has helped app developers monetise “in a serious way on mobile.”
Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.