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The Internet Advertising Bureau has today lifted its advisory on viewable impressions for the display advertising market, giving a green light to trade against viewability for the first time.

The new app allows TV viewers to follow shows with personalised news and social feeds, follow other users with shared interests, discover what to watch with a personalised TV guide and interact live with programmes.

Overall video entertainment spend in the UK is expected to reach £10 billion by 2018, averaging 2% annual growth between 2014 and 2018, according to research from Futuresource Consulting.

Over one in four British consumers now owns a tablet, with advertisers spending a record £6.3 billion in 2013 to reach people across devices, according to the latest Internet Advertising Bureau UK (IAB) digital adspend report.

Channel 4 and Microsoft Xbox Entertainment Studios have announced a co-production deal for a new original series based on the Swedish sci-fi drama, Real Humans.

Game of Thrones leads The Walking Dead as the most illegally downloaded TV show internationally in the early part of 2014, according to new data from Irdeto.

Global advertising spend growth is forecast to rise from 3.9% in 2013 to 5.5% in 2014, with television set to benefit in particular, according to ZenithOptimedia.

The BBC Trust has approved proposals to extend the catch-up window for programmes on BBC iPlayer from seven to 30 days.

BT Sport has confirmed that it will join the list of content partners available on Google Chromecast, including BBC iPlayer, YouTube and Netflix.

Amazon Fire TV will give users access to services such as Netflix, Prime Instant Video, YouTube and Hulu Plus, alongside over 200,000 films and TV programmes from Amazon, music and games.