Our increasingly unpredictable weather is impacting our purchasing habits says The Weather Channel Lindsay Wiles – allowing advertisers to communicate and exploit opportunities outside of the traditional need and buying cycles…
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New research from The Diffusion Group reveals the growing demand for Internet set-top boxes – which is particularly prominent among 25-34 year olds.
As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads – whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.
New research from Twitter and Thinkbox reveals how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a part of conversations.
Facebook’s purchase of virtual reality firm Oculus Rift could, in theory, become a golden goose for advertisers, says ISBA’s Mario Yiannacou – but let’s not get carried away…
The UK’s online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
From Facebook’s purchase of Oculus to Disney buying up Maker Studios, it has been a busy week for media deals – with some significant implications for brands, says Simon Andrews, founder of Addictive!
A ‘personal data economy’ could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
Following a record-breaking month in January, BBC iPlayer requests remained strong in February, surpassing the 300 million mark for the second consecutive month.
Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.