In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks at the latest deck from influential analyst Mary Meeker, Apple’s purchase of Beats and the rise of fraud in adtech.
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The Times Sport App will contain breaking sports news, live match commentary as well as insight, analysis and articles from journalists including Mike Atherton, Lawrence Dallaglio and Matthew Syed.
The inclusion of mobile and tablet data in NRS PADD will allow us to fully harness the power of news and magazine brands to reach a wider, more fragmented audience, writes Jide Sobo, head of mobile, MEC.
The move will see the Financial Times offer advertisers ad time as opposed to ad space, with the newsbrand’s commercial lead describing the current system of buying a set number of impressions as “fundamentally inequitable.”
In what is to become a broadcasting first, Channel 4 will broadcast a performance by singer Sam Smith live over an entire ad break.
Ahead of this year’s World Cup, YuMe’s Paul Lyonette looks at how brands can keep ahead of their game when it comes to engaging the ‘always on’ consumer…
Traditional stereotypes which contrast the tech-savvy youth against the older generation are “unfounded”, according to new research from digital performance marketing company, iProspect.
In this week’s round-up of everything mobile, Simon Andrews looks at the latest news from Google and Facebook, the continuing frustrations for legacy media and takes a look at some great new native advertising from Wired…
By 2020, what is now being described as the “fifth screen” in the digital mix, is expected to play a much larger role for the world’s oldest ad format.
BT is unable to protect its innovation and act aggressively in the TV market after outsourcing technological innovation to YouView, industry has heard.