Parliament is being urged to examine the case for relaxing commercial radio regulation, following the publication of a new report, Action Stations, to be launched today at a reception in the House of Commons.
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The company is to begin experimenting with adverts and sponsored content in the coming weeks, which will appear on the boxes that appear when Firefox users launch a new tab on the browser.
As debate continues to rage around the merit of paywalls, is it time we considered the alternatives?, asks Ebuzzing’s CMO, Rebecca Mahony.
From 2015, BT, Sky, TalkTalk and Virgin Media will begin sending “educational letters” to customers that they believe are downloading programmes illegally.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the Chinese companies preparing to float in New York, the use of first party data and increasing speculation over the launch of Apple’s next iPhone…
Ad verification company Adloox has today announced a partnership with Group M’s mSix as it looks to improve ad viewability, combat fraud, and promote brand safety.
For the third consecutive year, the Channel 4 sales house exceeded its target of £1 billion, with advertising and sponsorship revenues up marginally from £844 million in 2012 to £846 million in 2013.
Technology is redefining the advertising landscape – but don’t let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.
The new tech allows users to perceive reality with digital and virtual content overlaid directly on to their surroundings.
Richard Marks argues that BBC’s Playlister service reflects the blurring of the lines between radio and music streaming services – but these do not have as defined a role as radio or even a successful commercial model…
