Following a push last year to drive the take-up and usage of connected TV services, Sky has announced that more than half of its TV customers have now connected their Sky+HD box to this internet to access On Demand services.
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A new international survey by the Reuters Institute reveals the changing ways in which people consume news content across the globe – with the UK showing a strong loyalty to ‘traditional’ newsbrands.
Following a successful testing phase, Sky AdSmart will soon roll out to market. Here, the7stars’ Gary Caranay looks at the impact – both good and bad – it will have on television advertising.
For four weeks, Times columnists will appear live on air to discuss the day’s stories and offer key insights into the match, while talkSPORT will run bespoke trails promoting The Times across its schedule and online.
Instagram, the enormously popular photo-sharing app, has announced that ads are to roll-out on the platform in the UK later this year, with Canada and Australia to follow.
Ahead of the Brazilian World Cup, which kicks off this week, new statistics reveal the incredible prominence some of the world’s top players have on social media platform Twitter.
New research from the IAB reveals that UK football fans are more likely to use their smartphone to follow the World Cup than the rest of the world.
Richard Marks of Research The Media looks at the true meaning of the words we use to describe media behaviour and suggests that whilst some definitions need clarifying, others should be banned outright.
In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks back at the key take-outs from the 2014 Apple Worldwide Developers Conference.
Freeview and Digital UK’s shareholders, which include the BBC, Channel 4 and ITV, have said that they will back a five-year plan to support the development and marketing of a connected TV proposition.
