The Digital Audio Exchange (dax) will give advertisers a single buying point, for the first time, to access a range of digital music brands across connected mobile devices.
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UKTV Play will become the network’s first non-linear brand, and will give users access to shows including Dara O Briain: School of Hard Sums, Most Haunted and Crackanory.
Amazon has unveiled its first smartphone, fitted with new technologies that allow users to see and interact with the world through a “whole new lens”.
The Advertising Standards Agency (ASA) has put its foot down on third-party ‘recommended links’ that appear on news websites, calling into question the way newsbrands present ad-related content alongside editorial.
Despite the growth of programmatic trading, most UK advertisers remain uncertain about real-time advertising (RTA), according to a new ISBA survey.
Videos featuring cars and animals are most likely to engage UK online video audiences, according to new research from technology firm Coull.
Tablet owners are significantly more likely to use over-the-top service apps such as Netflix, than those offered by both TV networks and operators, according to The Diffusion Group.
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to ‘traditional’ TV since the early 1990s, writes David Brennan. But maybe – finally – the threat is beginning to become significant…
Apple is building an internal agency with 1,000 people and using them to compete with their long time agency partner TBWA. Can this really shake things up? asks Simon Andrews, founder of Addictive!