More Digital articles

Unilever says it sees engaging with tech start-ups as the future of marketing – and is now backing seven new ventures in the UK and pairing them with its brands. Is this the start of something big? Dominic Mills finds out.

Guardian.co.uk was the only online news platform to record any significant growth in February, while the MailOnline lost over half a million daily browsers.

A new report from ZenithOptimedia reveals that the advertising market is set to grow by 5.8% this year, supported largely by the UK’s economic growth, the World Cup, mobile technology and programmatic buying.

Reporting to Fetch’s founder and chief executive, James Connelly, Grimmer will be responsible for driving the global expansion of Fetch beyond its three offices in London, San Francisco and Berlin.

Over half of journalists, political insiders and business leaders believe that paywalls are the future of digital news, according to a YouGov study conducted on behalf of the London Press Club.

Sky’s chief financial officer said that the company is looking to tap into the rentals market, which is currently worth an estimated £1.4 billion.

Following a host of negative comments regarding privacy, WhatsApp’s founder has issued a statement to reassure its users that their data is safe.

The balance between digital technology and creative is at breaking point, says Ed Owen – and while there’s good creative out there, too much is driven by the next ‘new’, and marketers need to be far more circumspect.

From programmatic marketers to cloud-based, universal cookies, the future is set to turn advertising on its head by 2020 says Chango’s Dax Hamman. So what else can industry expect from the future?

After an eight month delay, Google is set to launch Chromecast into the UK this week, according to various reports.