Hearst Magazines UK has announced the launch of a new editorial brand aimed at celebrating the lives, aspirations and achievements of British women.
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Our increasingly unpredictable weather is impacting our purchasing habits says The Weather Channel Lindsay Wiles – allowing advertisers to communicate and exploit opportunities outside of the traditional need and buying cycles…
New research from The Diffusion Group reveals the growing demand for Internet set-top boxes – which is particularly prominent among 25-34 year olds.
As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads – whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.
New research from Twitter and Thinkbox reveals how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a part of conversations.
Facebook’s purchase of virtual reality firm Oculus Rift could, in theory, become a golden goose for advertisers, says ISBA’s Mario Yiannacou – but let’s not get carried away…
The UK’s online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
From Facebook’s purchase of Oculus to Disney buying up Maker Studios, it has been a busy week for media deals – with some significant implications for brands, says Simon Andrews, founder of Addictive!
A ‘personal data economy’ could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
Following a record-breaking month in January, BBC iPlayer requests remained strong in February, surpassing the 300 million mark for the second consecutive month.