Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia – but others argue the idea has “significant pitfalls”.
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Crackle is to be shut down from 1 April 2014, just two years after its launch in 2012.
Building on AOL’s existing video offering, AOL On will provide both curated and original content in a short form version, made up of over 750,000 pieces of premium video.
Based on a comic book series by Brian Michael Bendis and Michael Avon Oeming, Powers is to become Sony’s first live-action original series.
Unilever says it sees engaging with tech start-ups as the future of marketing – and is now backing seven new ventures in the UK and pairing them with its brands. Is this the start of something big? Dominic Mills finds out.
Guardian.co.uk was the only online news platform to record any significant growth in February, while the MailOnline lost over half a million daily browsers.
A new report from ZenithOptimedia reveals that the advertising market is set to grow by 5.8% this year, supported largely by the UK’s economic growth, the World Cup, mobile technology and programmatic buying.
Reporting to Fetch’s founder and chief executive, James Connelly, Grimmer will be responsible for driving the global expansion of Fetch beyond its three offices in London, San Francisco and Berlin.
Over half of journalists, political insiders and business leaders believe that paywalls are the future of digital news, according to a YouGov study conducted on behalf of the London Press Club.
Sky’s chief financial officer said that the company is looking to tap into the rentals market, which is currently worth an estimated £1.4 billion.