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The balance between digital technology and creative is at breaking point, says Ed Owen – and while there’s good creative out there, too much is driven by the next ‘new’, and marketers need to be far more circumspect.

From programmatic marketers to cloud-based, universal cookies, the future is set to turn advertising on its head by 2020 says Chango’s Dax Hamman. So what else can industry expect from the future?

After an eight month delay, Google is set to launch Chromecast into the UK this week, according to various reports.

Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.

Premium Video Ads are designed to reach a large audience with “high-quality sight, sound and motion,” and are purchased in a similar way to how advertisers buy and measure ads on TV.

It would be pointless to argue that mobile isn’t mainstream, says Simon Andrews, founder of Addictive! – but for brands, there is still a long way to go…

In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.

“The Connies”, back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk – taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.

The emergence of Twitter has not been a nail in the coffin for newsbrands, says David Brennan – in fact, the whole is greater than the sum of the parts and the news eco-system has been greatly enhanced…

Among the first titles available for purchase will be American Hustle, with The Amazing Spiderman, 21 Jump Street and Breaking Bad set to follow in the coming weeks.