UKOM’s James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.
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As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market – and what marketers need to watch out for.
Set to deliver “unique and bespoke football statistics and analysis” directly to users’ desktops and mobiles for free, The Equaliser is pitched as a new and better way to serve football news and statistics.
The social media giant saw mobile advertising revenue leap 30% over the last 12 months, representing around 59% of total ad revenue for the first quarter of 2014.
David Moyes’ sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy – and particularly the potency of social media in a new era of impatience.
MailOnline has come out on top in the IPA’s latest Online Media Owner survey, with over 84% of respondents either agreeing or agreeing strongly that their overall experience of dealing with the platform is good.
75% of connected TV app users say video apps are ‘extremely’ or ‘very important’, according to the new NPD Connected Intelligence report.
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi’s Jon Hewson. So why is not taking off in the UK?
The fully-programmatic product, developed by Xaxis, will allow advertisers to deliver coordinated ads on viewers’ mobile devices simultaneously with adverts on their TVs.
The online presence of the UK’s free press saw the largest declines in March, according to the latest ABC report into the performance of digital newsbrands.