Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies – and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the ‘tired uncle’ look of Internet Explorer.
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New research from eMarketer predicts a 90% rise in mobile ad spend this year – surpassing newspaper ad revenue for the first time.
Blendle will allow consumers to purchase articles for as little as €0.10, and aims to show publishers that they can “make money from people who never paid for journalism before.”
Netflix has acquired the new Robert Rodriguez series, From Dusk Till Dawn, exclusively for subscribers in Canada, Europe and Latin America.
The Metro’s MD has said that the potential to accelerate Metro.co.uk’s digital growth is “best served by the MailOnline team at this moment in time.”
Following the news that the BBC is to axe its flagship youth and comedy channel, the Corporation’s director general has said that “no BBC budget is safe”.
News UK’s Mike Darcey has criticised the Guardian for giving its content away for free online whilst upping print prices – but his views have been branded as out of touch with the spirit of “openness” that defines the digital age.
The average global consumer was exposed to various DOOH media for 14 minutes per week in 2013 compared with eight minutes in 2007.
A YouGov study, commissioned by Newsworks, has revealed new insights into how users interact and ‘trust’ newsbrands on the popular social network.
New research from Statista suggests that Twitter’s user growth is tapering off at an alarming rate, with year on year growth decreasing significantly over the last two years.