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B2B publisher Emap Inform is to charge users to access its websites, starting from September or October this year.Simon Middelboe, Emap Inform chief executive, told Press Gazzette: “I think we will be moving away from free content towards having paywalls on all of our print subscription titles over the next few months.”Some content would still… Continue reading Emap Inform could charge users to access content

Sales of digital video recorders that allow viewers to pause, store and rewind live programmes are up by almost one million, according to Ofcom’s latest research.The media regulator’s Digital Progress Report for Q1 2009 found that almost nine million digital video recorders have now been sold in total, after sales soared by one million in… Continue reading Sales of digital video recorders up one million

Microsoft and Publicis Groupe have announced a partnership to cooperate on advertising and marketing opportunities in the digital world.A joint statement said that the partnership will centre on three key components of the digital marketing and advertising industry: Content: The creation, production and distribution of programming, across a wide array of capabilities, tools, and services… Continue reading Microsoft and Publicis announce digital partnership

Virgin Media and Universal Pictures have joined forces to launch a new movies-on-demand TV subscription service on Virgin’s TV platform.PictureBox is set to launch next month to Virgin Media’s 3.6 million TV subscribers, costing £5 per month, and will provide access to a recent and archived feature films.Viewers who subscribe to the new service will… Continue reading Virgin and Universal team up to launch movies-on-demand service

One in five US consumers exposed to brand display ad campaigns conduct related searches and one in three visit the brands’ sites, according to a new study from the Online Publisher’s Association. The study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites over a month’s time,… Continue reading Consumers exposed to display advertising spend more money online

The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council

Ofcom has announced plans to introduce a ‘wholesale must-offer’ obligation that will force Sky to make its premium channels available to other broadcasters.The regulator’s consultation document, which was published today after Ofcom’s investigation in to the pay TV market, aims to address concerns over the restricted distribution of premium sports and film channels operated by… Continue reading Ofcom forces Sky to share premium channel content

In the latest of our Research Focus reports, Whitevector looks at the importance of online audience reach in web analytics…While analysing online discussions, it is relevant to estimate the net audience engaged in discussions regarding one’s own brand. When a marketer is familiar with the size and characteristics of the online audience to the brand,… Continue reading Whitevector: Audience Reach – A missing piece in web analytics

Steve Ballmer, Microsoft CEO, has said that all content will be digital within 10 years.Speaking at the Cannes Lions Festival, Ballmer said that traditional media such as print have been slow to adapt to the modern world.“There won’t be newspapers, magazines and TV programs. There won’t be personal, social communications offline and separate. In 10… Continue reading Microsoft CEO: All content to be digital within 10 years

Tim Brooks, managing director of Guardian News & Media, has been confirmed as a panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar on 16 July.Tickets for the event are available for just £99 for those who book by 6 July. To get your ticket, just enter this discount code: EARLY-8ZUR5 at the MediaTel Group… Continue reading GNM MD confirmed as panellist at ‘Future of National Newspapers’ seminar