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MySpace is to cut two thirds of its global workforce and close offices in at least four countries.The social network, which cut 30% of its US staff earlier this month, said its international restructuring plans will see its workforce outside of the US reduced from 450 to 150 staff.The News-Corporation-owned site confirmed plans to “refocus… Continue reading MySpace to slash two-thirds of its workforce

Google is testing commission-only search ads that “feature product specific information directly in the ad”.The search giant has invited advertisers to test the new ad format, which aims to show more product and price information, according to reports.The new ads will include an image to accompany the product, which differs from Google’s current text-only ads.“Through… Continue reading Google tests new commission-only search ads

ISBA is set to advise a new consultation on behavioural targeting and online privacy issues led by the Information Commissioner’s Office.The advertiser body plans to guide the ICO on a number of issues from July, including a statutory code of best practice to cover collecting online information, according to reports.The code, which will be known… Continue reading ISBA to advise on online behavioural targeting code

The London Evening Standard has signed a deal with the New York Daily News to share editorial content.The Standard, which is 75% owned by Russian oligarch Alexander Lebedev, already has a relationship with Russian newspaper Novaya Gazeta, in which Lebedev has a 39% stake.The title relaunched in May (see Evening Standard relaunches today with promises… Continue reading Evening Standard signs content sharing deal with New York Daily News

Twitter is planning to let advertisers target consumers with direct branded messages in a bid to generate new revenue streams.The micro-blogging site will allow brands to automatically reply to users’ questions, such as “What treadmill should I buy?”, with discount vouchers and coupons, as well as e-commerce links, according to reports.A Twitter investor told the… Continue reading Twitter to offer advertisers direct branded messages

Ads running on sites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to a new study from Condé Nast and McPheters & Company. The US study also found that there were large differences in recall by type of product advertised, while recall of ads… Continue reading Online ads more memorable in context

Last year was a tough twelve months for broadband, according to new Point Topic figures, with the first half of 2008 in particular seeing low growth and low net additions almost across the board. The exceptions were China and Brazil which, in common with their BRIC partners, saw much slower growth later in 2008 than… Continue reading “2008 was a tough year” for broadband

Spending on email marketing in the US will balloon to $2 billion by 2014 – a nearly 11% compound annual growth rate – according to a new forecast by Forrester Research. Falling cost per thousands, a high return on investment, and growing consumer use of social email accounts will fuel the use of email by… Continue reading US spending on email marketing to reach $2bn by 2014

Online gadget site Firebox.com is set to launch a pilot digital consumer magazine for its subscribers next week.Genius, which is the first project to be produced by Insider Consultancy’s new digital publishing arm, will be sent out to all of Firebox’s 600,000-strong mailing list.PR and marketing consultancy Insider was founded by Mike Peake and Simeon… Continue reading Gadget site to pilot new digital magazine

Microsoft has continued to increase its position in the US search market following the initial week of new search engine Bing’s debut, according to new comScore data.Microsoft sites saw average daily searcher penetration and share of search result pages in the US continue to climb during the second week of Bing’s introduction, said comScore.Average daily… Continue reading Bing increases market share