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More than 80% of Americans now have a computer in their homes, and of those, almost 92% have internet access, up from 77.9% one year earlier. According to a study on home internet access from The Nielsen Company, US internet access is correlated with education level and a household’s combined annual income. As these factors… Continue reading More than 80% of Americans now have a computer in the home

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic compared to 20% in the UK, according to new data from mobile web firm Bango. Anil Malhotra, SVP of marketing at Bango, said: “With 245 million subscribers, it was only a matter of time before… Continue reading US knocks UK off the top of worldwide charts for mobile web browsing and buying

The BBC is relaunching its mobile site with a design based on the broadcaster’s existing internet site.Users are able to customise the site’s home page, adding features such as news headlines and weather updates.The new mobile site – an upgrade of the corporation’s seven year old technology – will also include more video and audio… Continue reading BBC relaunches mobile site

Future’s chief executive Stevie Spring claims that magazine publishers are “burning cash” online, although she admits that the “proportionality of reach online is massive compared to print”.Speaking at MediaTel Group’s ‘Future of Consumer Magazines’ seminar yesterday, Spring said publishers have a “different relationship” with online consumers as they use magazine sites to carry out “specific… Continue reading Future’s chief exec: “Shedloads of companies are losing shedloads of money” online

A new study from TNS investigating online behaviour in 16 countries has found that we spend one-third of our leisure time online. In the UK, people are spending 28% of their leisure time on the internet, and in the US, people are spending 30% of their spare time in online pursuits, said TNS. The Digital… Continue reading Global internet users spend one-third of leisure time online

Google has introduced behavioural targeted advertising as a beta test on its AdSense partner sites and YouTube.Starting today, users will see more personally relevant ads on sites including the New York Times, Reuters, Napster, ITN, AutoTrader and Rolling Stone.According to Google, the scheme will reach 80% of the global online population and 32 million people… Continue reading Google introduces behavioural targeted ads

YouTube has blocked premium music videos on its UK site after failing to reach an agreement with the Performing Right Society (PRS).Google started blocking videos on its user generated video site yesterday evening following a disagreement over how much it was paying the PRS for music content.YouTube currently pays a licence to the PRS, which… Continue reading YouTube blocks music videos on UK site

Royal Mail has launched a new online resource for marketers to help them make the most of direct mail in their integrated marketing campaigns.The Mail Media Centre – www.mmc.co.uk – online resource is aimed at the UK’s top 3,000 advertisers and 500 key agencies and is intended to reinforce the value of direct mail in… Continue reading Royal Mail launches online resource for direct mail campaigns

The mobile content and services market is predicted to generate over $340 billion in end-user service revenues in 2013, up from around $183 billion in 2008. According to a new forecast from Informa Telecoms & Media, the two most significant service categories for revenues in 2008 were mobile messaging and mobile internet, which together contributed… Continue reading Mobile content and services market to generate over $340bn in revenues in 2013

Google and Universal Music are understood to be in talks to launch a premium online music offering on YouTube.Reports claim that the deal would see YouTube power a site professional video content from Universal Music artists such as U2.It is predicted that advertisers will be charged a higher rate for ads on the new site… Continue reading Google and Universal Music in talks to launch YouTube music channel