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Online adspend grew 17.1% in 2008, to £3.4 billion, according to the latest bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.The figures show that spending online increased by £540 million year on year.Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew its… Continue reading UK online adspend grew 17.1% in 2008

Online adspend grew 17.1% in 2008, to £3.4 billion, according to the bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The figures show that spending online increased by £540 million year on year. Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew… Continue reading UK online adspend grew 17.1% in 2008

US internet advertising revenues topped $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The report reveals that full year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. Fourth quarter revenues… Continue reading US internet adspend topped $23bn in 2008

UK online publishers are predicting 16% growth in digital revenues from online advertising, subscriptions, paid content, eCommerce, sponsorship and commercial content in 2009.According to the Association of Online Publishers (AOP) Census 2009, 63% of online publishers expect to increase their digital investment this year, with only 7% anticipating a decrease in investment.The report, conducted from… Continue reading Online publishers predict 16% growth in digital revenues

New research from eBay Advertising reveals that 61% of online shoppers pay attention to ads when browsing retailers’ online shops, compared with just 13% who notice ads when using social networks.The eBay study of more than 1,500 European consumers also found that 83% of UK consumers are spending more time searching and browsing for products… Continue reading 61% of online shoppers more receptive to ads on shopping websites

Google is making 200 staff redundant from its global sales and marketing division, with 100 job cuts coming from its US operation and the other 100 from its offices around the world.Google announced the cuts in a post on its official blog yesterday.Omid Kordestani, Google senior vice-president of global sales and business development, said: “Google… Continue reading Google cuts 200 sales and marketing jobs

Twitter has signed a new commercial deal with Vodafone that will allow UK customers to send and receive ‘tweets’ across the mobile phone network.The new partnership is the first commercial deal of its kind in the UK between the micro-blogging site and a mobile network.The service will allow Vodafone UK customers to receive SMS updates… Continue reading Vodafone signs free tweets deal with Twitter

Digital research firm comScore has found that 93% of iPhone owners accessed mobile media in January. According to comScore, mobile e-mail is used by 75% of British iPhone owners, making it the most popular type of mobile content consumed on the device. Alistair Hill, comScore analyst, said: “Consumers are clearly embracing the iPhone’s touch screen… Continue reading 93% of iPhone users accessed mobile media in January

Sun Online has taken over from Guardian.co.uk as the most popular online destination for national news. Out of the national newspaper websites audited by ABCe, February saw The Guardian’s online offering dropping to third place.After a fantastic start to the year, which saw a huge increase in traffic, February shows mixed results. In just one… Continue reading ABCe February 2009: Sun Online takes the top spot

Internet users have grown by over two and a half million people in the past year, according to data released by research company BMRB. According to figures for the fourth quarter of 2008, YOY usage has grown by 8.5%. Internet penetration is extremely high, however, there still seems to be room for growth. Q3 YOY… Continue reading Online Usage Round-Up Q4 2008