More Digital articles

American consumers say they are more likely to act upon articles that include brand information than banner ads, pop-up ads, email offers or sponsored links, according to a new survey. The US study of 1,074 adults, conducted online by Opinion Research Corporation in March 2009, was sponsored by Adfusion, an article-based advertising network and a… Continue reading Americans online prefer article based ads

The Sun is set to launch an online radio station, Sun Talk, on April 20 as part of News International’s £1 million investment in to new TV and radio studios.Former talkSPORT host and current Sun columnist, Jon Gaunt, will host the online-only radio station every morning between 10am and 1pm, according to reports.News International is… Continue reading Sun to launch online radio station

Phorm, the behavioural targeting company at the centre of a recent row over privacy, has hit out at Google’s Latitude mobile service, accusing the firm of “adding yet more personal data to the extensive user information it collects”.Latitude, which lets mobile users allow people on their Gmail contact list to track where they are, was… Continue reading Phorm airs privacy fears over Google’s Latitude

January 2009 data from comScore shows that the total UK online video viewing audience has grown 10% during the past year to 29.6 million unique viewers age 15 and older. Google Sites once again ranked as the top online video property in the UK, said comScore, with 23.7 million viewers (up 14% versus a year… Continue reading UK online video viewing audience grows 10%

US advertising for 2008 was down 2.6% compared to 2007, with preliminary figures from Nielsen putting total US ad spend at $136.8 billion last year. Hispanic cable TV and cable TV were the only two media to show ad growth in 2008, of 9.6% and 7.8% respectively. Cable was the highest revenue -generating medium with… Continue reading US ad spend down 2.6% in 2008

Google’s first tentative steps into behavioural targeted advertising have met with a pretty warm reception, particularly as it has attempted to steer clear of the privacy issues that have dogged companies such as Phorm.Google’s system tracks users via a cookie related to only one browser, so the system does not track email or documents which… Continue reading Google’s first steps into behavioural targeted ads

Revenue from traditional television spot ads will account for just 25% of TV advertising by 2019, according to new research from Generator Research. The result will be a market worth $13.1 billion in the US, down from $57.8 billion in 2008, the research firm said Andrew Sheehy, head of research at Generator, said: “This could… Continue reading Traditional TV ad revenue predicted to fall 75% within 10 years

More than 80% of Americans now have a computer in their homes, and of those, almost 92% have internet access, up from 77.9% one year earlier. According to a study on home internet access from The Nielsen Company, US internet access is correlated with education level and a household’s combined annual income. As these factors… Continue reading More than 80% of Americans now have a computer in the home

Future’s chief executive Stevie Spring claims that magazine publishers are “burning cash” online, although she admits that the “proportionality of reach online is massive compared to print”.Speaking at MediaTel Group’s ‘Future of Consumer Magazines’ seminar yesterday, Spring said publishers have a “different relationship” with online consumers as they use magazine sites to carry out “specific… Continue reading Future’s chief exec: “Shedloads of companies are losing shedloads of money” online

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic compared to 20% in the UK, according to new data from mobile web firm Bango. Anil Malhotra, SVP of marketing at Bango, said: “With 245 million subscribers, it was only a matter of time before… Continue reading US knocks UK off the top of worldwide charts for mobile web browsing and buying