More Digital articles

Online auction site eBay has appointed its first director of advertising partnerships for the combined territories of the UK, Ireland and pan-EMEA.The move – part of the firm’s plans to bolster third-party revenue deals – sees Philip Rinn, formerly director of advertising partnerships for Ebay Advertising International, take on the role.Rinn will lead the auction… Continue reading eBay creates UK, Ireland and EMEA advertising hub

The onset of the Christmas shopping season brought increased traffic to UK online retail sites, with the jewellery/luxury goods/accessories category experiencing the strongest growth, according to new figures from comScore. Other categories that performed well were the mall, music, and flowers/gifts/greetings categories. High street retailers were particularly influenced by the seasonal uptick, said comScore, with… Continue reading Christmas sees increased traffic to UK online retail sites

Trinity Mirror is set to partner with social media platform Pluck in a bid to boost interactivity across its newspaper websites – Mirror.co.uk, Dailyrecord.co.uk and LiverpoolEcho.co.uk.Trinity plans to use Pluck’s SiteLife platform to offer social media tools to its key national and regional newspaper websites, to strengthen user experience, according to reports.The publishing group will… Continue reading Trinity Mirror partners with Pluck

Most young TV viewers in the US are already living in a post-DVR world with much greater availability of online video both legally and also via peer-to-peer sources, according to new research from Solutions Research Group. Solutions Research Group interviewed 1,200 Americans aged 12 and older in November 2008 for the Prime Time is Anytime… Continue reading US TV viewers living in ‘post-DVR world’

The total global internet audience (age 15 and older from home and work computers) surpassed 1 billion visitors in December 2008, according to data from the comScore World Metrix audience measurement service. The Asia-Pacific region accounted for the highest share of global internet users at 41%, followed by Europe (28% share), North America (18% share),… Continue reading Global internet audience increases

Internet users have grown by over 2 million people in the past year, according to data released by research company BMRB. According to figures for the third quarter of 2008, the YOY change for this period is 7.2%. While more of us continue to go online for the first time, it appears that takeup is… Continue reading Online Usage Round-Up Q3 2008

Sun Online has beaten the traditional December drop in users, according to new figures released by ABCe. Out of all the national newspaper sites audited by ABCe the Sun‘s online presence is the only one that actually saw an increase in unique users in December.Guardian.co.uk remained on top but was down 3.2 million users on… Continue reading ABCe: Sun Online beats December slump

US consumers are spending 11% more time online than watching TV, and internet video is emerging as the key platform for the delivery of on-demand video services. Yankee Group analysts advise that media companies should focus on the internet as a primary opportunity in 2009. The emergence of the ‘Anywhere Consumer’ – Yankee Group’s vision… Continue reading US consumers spending more time online than watching TV

Americans’ frequent use of the internet has almost doubled over the last five years, according to a new survey from Gallup. The survey found that 48% of Americans now report using the internet for more than one hour per day, compared to 26% in 2002. Post-graduates, those making more than $75,000 per year, and those… Continue reading Americans’ internet use rises

US retailers’ most attractive prospects – those who spend the most money and shop most frequently – are more likely to click on personalised ads than non-personalised ads, according to a new survey from ChoiceStream. The 2008 Personalisation Survey of US consumers found that 39% of consumers are more likely to click on an ad… Continue reading New survey finds personalised ads attract high-value customers