More Digital articles

The coming year will see a rise in online video viewing and a shift to online ad spending, according to a new report from comScore. Viewing of TV and movie content online continues to become a more mainstream behaviour, said comScore, offering advertisers a new opportunity to capitalise on this highly engaged audience. Recent research… Continue reading Online video viewing to rise in 2009

Not even a global financial meltdown can stop the growth of IPTV, according to a new report. Despite the worldwide economic crisis, subscribers to telco TV, which includes TV delivered by telecom operators via IP as well as other technologies, will grow more than three-fold by the end of 2012, reports In-Stat. In several key… Continue reading Financial meltdown not expected to affect IPTV growth

MySpace has started letting brands take over its homepage in an attempt to take on Yahoo! and Microsoft’s MSN portals.MySpace has also placed “safe havens” on its site for advertisers reluctant to place their brands on personal profile pages.The News Corp owned site has previously based its ad business on information supplied by its users.Speaking… Continue reading MySpace takes on portals for ad revenue

Online auction site eBay has appointed its first director of advertising partnerships for the combined territories of the UK, Ireland and pan-EMEA.The move – part of the firm’s plans to bolster third-party revenue deals – sees Philip Rinn, formerly director of advertising partnerships for Ebay Advertising International, take on the role.Rinn will lead the auction… Continue reading eBay creates UK, Ireland and EMEA advertising hub

The onset of the Christmas shopping season brought increased traffic to UK online retail sites, with the jewellery/luxury goods/accessories category experiencing the strongest growth, according to new figures from comScore. Other categories that performed well were the mall, music, and flowers/gifts/greetings categories. High street retailers were particularly influenced by the seasonal uptick, said comScore, with… Continue reading Christmas sees increased traffic to UK online retail sites

Trinity Mirror is set to partner with social media platform Pluck in a bid to boost interactivity across its newspaper websites – Mirror.co.uk, Dailyrecord.co.uk and LiverpoolEcho.co.uk.Trinity plans to use Pluck’s SiteLife platform to offer social media tools to its key national and regional newspaper websites, to strengthen user experience, according to reports.The publishing group will… Continue reading Trinity Mirror partners with Pluck

Most young TV viewers in the US are already living in a post-DVR world with much greater availability of online video both legally and also via peer-to-peer sources, according to new research from Solutions Research Group. Solutions Research Group interviewed 1,200 Americans aged 12 and older in November 2008 for the Prime Time is Anytime… Continue reading US TV viewers living in ‘post-DVR world’

Internet users have grown by over 2 million people in the past year, according to data released by research company BMRB. According to figures for the third quarter of 2008, the YOY change for this period is 7.2%. While more of us continue to go online for the first time, it appears that takeup is… Continue reading Online Usage Round-Up Q3 2008

The total global internet audience (age 15 and older from home and work computers) surpassed 1 billion visitors in December 2008, according to data from the comScore World Metrix audience measurement service. The Asia-Pacific region accounted for the highest share of global internet users at 41%, followed by Europe (28% share), North America (18% share),… Continue reading Global internet audience increases

Sun Online has beaten the traditional December drop in users, according to new figures released by ABCe. Out of all the national newspaper sites audited by ABCe the Sun‘s online presence is the only one that actually saw an increase in unique users in December.Guardian.co.uk remained on top but was down 3.2 million users on… Continue reading ABCe: Sun Online beats December slump