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Google’s first tentative steps into behavioural targeted advertising have met with a pretty warm reception, particularly as it has attempted to steer clear of the privacy issues that have dogged companies such as Phorm.Google’s system tracks users via a cookie related to only one browser, so the system does not track email or documents which… Continue reading Google’s first steps into behavioural targeted ads

Revenue from traditional television spot ads will account for just 25% of TV advertising by 2019, according to new research from Generator Research. The result will be a market worth $13.1 billion in the US, down from $57.8 billion in 2008, the research firm said Andrew Sheehy, head of research at Generator, said: “This could… Continue reading Traditional TV ad revenue predicted to fall 75% within 10 years

US advertising for 2008 was down 2.6% compared to 2007, with preliminary figures from Nielsen putting total US ad spend at $136.8 billion last year. Hispanic cable TV and cable TV were the only two media to show ad growth in 2008, of 9.6% and 7.8% respectively. Cable was the highest revenue -generating medium with… Continue reading US ad spend down 2.6% in 2008

More than 80% of Americans now have a computer in their homes, and of those, almost 92% have internet access, up from 77.9% one year earlier. According to a study on home internet access from The Nielsen Company, US internet access is correlated with education level and a household’s combined annual income. As these factors… Continue reading More than 80% of Americans now have a computer in the home

The BBC is relaunching its mobile site with a design based on the broadcaster’s existing internet site.Users are able to customise the site’s home page, adding features such as news headlines and weather updates.The new mobile site – an upgrade of the corporation’s seven year old technology – will also include more video and audio… Continue reading BBC relaunches mobile site

Future’s chief executive Stevie Spring claims that magazine publishers are “burning cash” online, although she admits that the “proportionality of reach online is massive compared to print”.Speaking at MediaTel Group’s ‘Future of Consumer Magazines’ seminar yesterday, Spring said publishers have a “different relationship” with online consumers as they use magazine sites to carry out “specific… Continue reading Future’s chief exec: “Shedloads of companies are losing shedloads of money” online

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic compared to 20% in the UK, according to new data from mobile web firm Bango. Anil Malhotra, SVP of marketing at Bango, said: “With 245 million subscribers, it was only a matter of time before… Continue reading US knocks UK off the top of worldwide charts for mobile web browsing and buying

Google has introduced behavioural targeted advertising as a beta test on its AdSense partner sites and YouTube.Starting today, users will see more personally relevant ads on sites including the New York Times, Reuters, Napster, ITN, AutoTrader and Rolling Stone.According to Google, the scheme will reach 80% of the global online population and 32 million people… Continue reading Google introduces behavioural targeted ads

A new study from TNS investigating online behaviour in 16 countries has found that we spend one-third of our leisure time online. In the UK, people are spending 28% of their leisure time on the internet, and in the US, people are spending 30% of their spare time in online pursuits, said TNS. The Digital… Continue reading Global internet users spend one-third of leisure time online

YouTube has blocked premium music videos on its UK site after failing to reach an agreement with the Performing Right Society (PRS).Google started blocking videos on its user generated video site yesterday evening following a disagreement over how much it was paying the PRS for music content.YouTube currently pays a licence to the PRS, which… Continue reading YouTube blocks music videos on UK site