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Google is set to start placing advertising against search results on Google News in a bid to generate more revenue.The search giant plans to serve text ads next to headlines, which are delivered from more than 4,500 global news sites for the Google News service, in an attempt to generate income from all sources of… Continue reading Google set to serve ads in news results

Facebook is set to replace its advertising terms and conditions with a new ‘statement of rights and responsibilities’ with input from its users.The move comes after a mass of user complaints over how the social networking site users their data – in a bid to appease them, Facebook has said it will offer users an… Continue reading Facebook to replace advertising T&Cs

After a slow end to the year which saw all National Newspaper websites bar the Sun Online lose users, there has been a huge increase in users over the month of January. According to data released by ABCe, 2009 brought record numbers to the seven national newspaper websites it audits.Guardian.co.uk saw yet another record month… Continue reading ABCe: January sees more record traffic

AOP has appointed Tim Faircliff, general manager of consumer media at Thomson Reuters, as the new co-chair to take up the role from March 2009 until March 2010.Faircliff will work with current co-chair Alison Reay, who was appointed in October 2008.Faircliff leads the sales, marketing and development of Thomson Reuters’ multimedia news and information products… Continue reading AOP appoints new co-chair

The average American watches more than 151 hours of TV per month, while those who watch video on the internet consume three hours online, according to data from The Nielsen Company. The Nielsen Q4 A2/M2 Three Screen Report also reveals that those who watch video on their mobile phone or other device do so nearly… Continue reading Average American watches more than 151 hours of TV per month

The number of UK women regularly using social networks has grown by 53% in 12 months, a new IPC Media study has found.The study, Women’s Space 2, explores women’s use of the internet. It found that two thirds of women cite social networking as one of their regular online activities, compared with 43% in 2007.All… Continue reading Women increasingly using social networks

Virgin Media’s content business recorded revenues of £118.8 million in the three months to the end of December, up from £114.1 million a year previously.Ad revenue at the content arm, which houses Virgin Media TV, its 50% share in UKTV, and shopping broadcaster Sit Up TV, was up 10% year on year.It was reported yesterday… Continue reading Virgin Media’s content business sees Q4 revenue increase

Most web surfers are not happy with having information collected about them in order for advertisers to provide them with more tailored ads, according to new research. The research, from ad technology firm Burst Media, found that, based on the description ‘advertisements more relevant to interest’, only one-in-five (23%) would not mind if non-personally identifiable… Continue reading Web users not happy with online behavioural ads

The BBC Trust has confirmed that it has refused permission for the Corporation’s online local video service after concluding a public value test.The final decision follows a public consultation on the Trust’s provisional conclusions, published in November (see BBC Trust rejects local online video proposal) to reject local video because it would not improve services… Continue reading BBC Trust confirms rejection of local video plans

Online pre-roll advertising works alongside television campaigns to extend reach among those in broadband homes, according to new research.The UK based research, conducted by Utarget.Fox and MediaCom, measured how online video extends the reach of television campaigns.The pre-roll campaign, conducted with Mediacom’s technology advertisers, ran online from Nov 26-Dec 26 in tandem with the client’s… Continue reading Online pre-roll ads extend reach of TV campaigns