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Virgin Media’s content business recorded revenues of £118.8 million in the three months to the end of December, up from £114.1 million a year previously.Ad revenue at the content arm, which houses Virgin Media TV, its 50% share in UKTV, and shopping broadcaster Sit Up TV, was up 10% year on year.It was reported yesterday… Continue reading Virgin Media’s content business sees Q4 revenue increase

The BBC Trust has confirmed that it has refused permission for the Corporation’s online local video service after concluding a public value test.The final decision follows a public consultation on the Trust’s provisional conclusions, published in November (see BBC Trust rejects local online video proposal) to reject local video because it would not improve services… Continue reading BBC Trust confirms rejection of local video plans

Online pre-roll advertising works alongside television campaigns to extend reach among those in broadband homes, according to new research.The UK based research, conducted by Utarget.Fox and MediaCom, measured how online video extends the reach of television campaigns.The pre-roll campaign, conducted with Mediacom’s technology advertisers, ran online from Nov 26-Dec 26 in tandem with the client’s… Continue reading Online pre-roll ads extend reach of TV campaigns

More than 17 million households in the UK, or 67.2% of the total, will subscribe to various broadband technologies in 2009, according to online research firm eMarketer. This figure is an increase of almost 6.5% from the 16.1 million households using broadband in 2008. Broadband is enabling people in the UK to watch more online… Continue reading Boost in UK broadband use

UK consumers have become more welcoming towards email communication from marketers, according to new research by customer insight specialist G2 Data Dynamics. G2 found that 57% of consumers agree that email is their preferred channel of communication, with 60% of men veering towards email compared to 54% of women. The survey was conducted among the… Continue reading UK consumers becoming more welcoming towards marketing emails

Microsoft has denied reports that it plans to resurrect video-on-demand service Project Kangaroo.Reports in the trade press had suggested that the company was in discussions with Kangaroo shareholders as part of a strategy to boosting the Microsoft’s audio-visual offering.However, a statement from Ashley Highfield, MD and VP of Microsoft Consumer & Online UK, said: “While… Continue reading Microsoft denies planning to resurrect Kangaroo

In total, 34% of US adults online at home report that they view some type of video online at least weekly, including 11% who view video online daily, according to a new report from Leichtman Research Group. Overall (including those not online), 1% of adults view recent TV shows online daily, and 8% weekly –… Continue reading US online video viewing increases

Internet users do not like to be disturbed by advertising while watching VoD content but instead prefer to see ads when shopping online, according to new research from the IAB.The best time to reach out to the majority of consumers with ads is during e-commerce activity, while users are looking for the best deals or… Continue reading IAB: Online advertisers must “respect consumers”

UK consumers believe they are most likely to pay attention to online ads from the early evening onwards, according to a new survey by Lightspeed Research and the IAB. While the early evening was the best time of the day for all age groups, the IAB found that for younger audiences there was likely to… Continue reading UK consumers more likely to pay attention to online ads from early evening onwards

Trinity Mirror has redesigned its 22 ultra-local sites in Teesside in a bid to integrate them with the main newspaper site and is also set to rollout the second phase of its mobile relaunch.The postcode specific sites, which originally launched in October 2007, have been redesigned to make it easier for readers to access news… Continue reading Trinity Mirror redesigns ultra-local sites