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Former ITV CEO Richard Eyre has called for a more open minded approach to behavioural targeting – “a game changer for advertisers”.Speaking at today’s ISBA conference, he said it may be “easier to attack than defend”, but there were huge opportunities here for advertisers. If this can get past the “privacy zealots and media vegans”… Continue reading Eyre backs behavioural targeting to replace our “geriatric advertising measures”

Ofcom today announced plans to back the development of ultra high-speed internet access across Britain in a bid to open up competition and clear the way for future investment.The media regulator has unveiled a series of new measures to develop broadband that runs at speeds in excess of 40 megabits per second, which is more… Continue reading Ofcom encourages expansion of ultra high-speed broadband

A new US study has found that light PC internet users are 30% more likely than heavy PC internet users to use their mobile devices to access online content. The results of the comScore study show that, in total, 42 million people in the US used their mobile devices in October 2008 to access news… Continue reading Light PC internet users more likely to go online via mobile than heavy PC internet users

Bauer Media has appointed Dasha Zhukova as editor-in-chief of POP magazine, which has recently moved to new offices in London and Berlin.Zhukova, the co-founder of fashion label Kova & T and Roman Abramovich’s girlfriend, is set to work alongside editorial director Ashley Heath, who co-launched POP in 2000.She replaces Katie Grand, the founding editor of… Continue reading Bauer appoints Zhukova as new editor of POP

AOL is launching a new classifieds website that will allow consumers to search through millions of local classifieds listings for every postcode in the UK.AOL Classifieds has been developed in partnership with Oodle, which operates the largest network of classifieds services in the US.Sellers are able to promote their listings by leveraging the reach of… Continue reading AOL launches classifieds website

Microsoft has signed a deal with NBC Universal to expand the film hosting service on its XBox 360 games console.The deal will enable Xbox users to download a choice of 30 Universal movies and watch them in high-definition.Universal follows Paramount Pictures and Warner Bros in agreeing Xbox movie deals with Microsoft.Microsoft has also announced plans… Continue reading NBC Universal signs Xbox 360 movie deal

BT is in talks with Channel 4 over a possible merger of its television subsidiary BT Vision with the broadcaster.Luke Johnson, chairman of Channel 4, said he would fully support a merger between Channel 4 and BT Vision, according to a report in the Sunday Telegraph.Johnson said that a merger offered a “certain logic”. “A… Continue reading BT in merger talks with Channel 4

Investor Peter Thiel has revealed that Facebook was in takeover talks with Twitter last autumn, although disagreements over price and structure scuppered a deal.Twitter would have been paid for with Facebook stock, however, the two sides could not agree on a valuation of the company.In 2007, Microsoft bought preferred stock in Facebook valuing the company… Continue reading Facebook tried to buy Twitter

US mobile search and display advertising revenues are expected to grow to $3.1 billion by 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2%, according to a forecast from The BIA Kelsey Group. The firm forecasts mobile local search advertising revenues will increase from $20 million to $1.3 billion,… Continue reading US search and display ad revenues to grow to $3.1bn by 2013

Luke Johnson, chairman of Channel 4, would rather see the broadcaster privatised than have it merge with ITV or Five.Although Johnson remains opposed to privatisation, he would prefer it to merging with ITV, which he said would be an “enormous poisoned pill”, adding “on a personal basis, I don’t see a lot of value in… Continue reading Channel 4 chairman rejects ITV/Five merger