BT is in talks with Channel 4 over a possible merger of its television subsidiary BT Vision with the broadcaster.Luke Johnson, chairman of Channel 4, said he would fully support a merger between Channel 4 and BT Vision, according to a report in the Sunday Telegraph.Johnson said that a merger offered a “certain logic”. “A… Continue reading BT in merger talks with Channel 4
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Google is set to start placing advertising against search results on Google News in a bid to generate more revenue.The search giant plans to serve text ads next to headlines, which are delivered from more than 4,500 global news sites for the Google News service, in an attempt to generate income from all sources of… Continue reading Google set to serve ads in news results
Facebook is set to replace its advertising terms and conditions with a new ‘statement of rights and responsibilities’ with input from its users.The move comes after a mass of user complaints over how the social networking site users their data – in a bid to appease them, Facebook has said it will offer users an… Continue reading Facebook to replace advertising T&Cs
US mobile search and display advertising revenues are expected to grow to $3.1 billion by 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2%, according to a forecast from The BIA Kelsey Group. The firm forecasts mobile local search advertising revenues will increase from $20 million to $1.3 billion,… Continue reading US search and display ad revenues to grow to $3.1bn by 2013
Luke Johnson, chairman of Channel 4, would rather see the broadcaster privatised than have it merge with ITV or Five.Although Johnson remains opposed to privatisation, he would prefer it to merging with ITV, which he said would be an “enormous poisoned pill”, adding “on a personal basis, I don’t see a lot of value in… Continue reading Channel 4 chairman rejects ITV/Five merger
The average American watches more than 151 hours of TV per month, while those who watch video on the internet consume three hours online, according to data from The Nielsen Company. The Nielsen Q4 A2/M2 Three Screen Report also reveals that those who watch video on their mobile phone or other device do so nearly… Continue reading Average American watches more than 151 hours of TV per month
After a slow end to the year which saw all National Newspaper websites bar the Sun Online lose users, there has been a huge increase in users over the month of January. According to data released by ABCe, 2009 brought record numbers to the seven national newspaper websites it audits.Guardian.co.uk saw yet another record month… Continue reading ABCe: January sees more record traffic
AOP has appointed Tim Faircliff, general manager of consumer media at Thomson Reuters, as the new co-chair to take up the role from March 2009 until March 2010.Faircliff will work with current co-chair Alison Reay, who was appointed in October 2008.Faircliff leads the sales, marketing and development of Thomson Reuters’ multimedia news and information products… Continue reading AOP appoints new co-chair
Most web surfers are not happy with having information collected about them in order for advertisers to provide them with more tailored ads, according to new research. The research, from ad technology firm Burst Media, found that, based on the description ‘advertisements more relevant to interest’, only one-in-five (23%) would not mind if non-personally identifiable… Continue reading Web users not happy with online behavioural ads
The number of UK women regularly using social networks has grown by 53% in 12 months, a new IPC Media study has found.The study, Women’s Space 2, explores women’s use of the internet. It found that two thirds of women cite social networking as one of their regular online activities, compared with 43% in 2007.All… Continue reading Women increasingly using social networks
