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Royal Mail has launched a new online resource for marketers to help them make the most of direct mail in their integrated marketing campaigns.The Mail Media Centre – www.mmc.co.uk – online resource is aimed at the UK’s top 3,000 advertisers and 500 key agencies and is intended to reinforce the value of direct mail in… Continue reading Royal Mail launches online resource for direct mail campaigns

Google and Universal Music are understood to be in talks to launch a premium online music offering on YouTube.Reports claim that the deal would see YouTube power a site professional video content from Universal Music artists such as U2.It is predicted that advertisers will be charged a higher rate for ads on the new site… Continue reading Google and Universal Music in talks to launch YouTube music channel

The rise of internet television signals the evolution of traditional TV rather than its death, according to Xtreme Insight analyst Lucy Wright.Speaking at last week’s MRG Evening Meeting, Wright said that the common perception that traditional TV is dying is not true, instead TV is actually evolving, with consumers “watching more TV than we were… Continue reading MRG Evening Meeting: The rise of internet TV

Member communities – which includes social networks and blogs – has become the fourth most popular category online, visited by over two-thirds (67%) of the global online population according to new research from Nielsen.John Burbank, CEO of Nielsen Online, said: “Social networking has become a fundamental part of the global online experience.“While two-thirds of the… Continue reading Social networks and blogs increase in popularity

Member communities – which includes social networks and blogs – has become the fourth most popular category online, visited by over two-thirds (67%) of the global online population according to new research from Nielsen. John Burbank, CEO of Nielsen Online, said: “Social networking has become a fundamental part of the global online experience. “While two-thirds… Continue reading Social networks and blogs increase in popularity

The mobile content and services market is predicted to generate over $340 billion in end-user service revenues in 2013, up from around $183 billion in 2008. According to a new forecast from Informa Telecoms & Media, the two most significant service categories for revenues in 2008 were mobile messaging and mobile internet, which together contributed… Continue reading Mobile content and services market to generate over $340bn in revenues in 2013

UKTV has signed a deal with BSkyB’s Sky Player service that will see its portfolio of newly-rebranded channels such as Eden made available online for the first time.Sky Player is set to offer its subscribers on-demand content from UKTV’s factual service Eden and entertainment channel Gold from tomorrow, according to reports.The VoD subscription-based service, which… Continue reading Sky Player and UKTV sign new VoD deal

January 2009 data from the comScore Video Metrix service shows that US internet users viewed 14.8 billion online videos during the month, representing an increase of 4% versus December 2008. YouTube led the growth charge, accounting for 91% of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million… Continue reading US internet viewers watched 14.8bn online videos in January

IPC has unveiled its glossy magazine’s new-look website womanandhome.com with a new design, new advertising format and “a more glamorous look and feel”.The new website, which is tailored to its affluent 40-plus audience, offers easier navigation and more content across its main channels – food, hair and beauty, diet and wellbeing, and fashion.Womanandhome.com also has… Continue reading woman&home website unveils new look

Facebook is the brand most searched for by UK internet users, according to new research from online intelligence service Hitwise.During the 12 weeks ending 3 January 2009, 1 in every 42 UK internet searches in the UK included the term ‘facebook’, Hitwise said.Facebook received 52% more searches than the second most popular brand, YouTube. The… Continue reading Facebook is UK’s most searched for brand