More Digital articles

January 2009 data from the comScore Video Metrix service shows that US internet users viewed 14.8 billion online videos during the month, representing an increase of 4% versus December 2008. YouTube led the growth charge, accounting for 91% of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million… Continue reading US internet viewers watched 14.8bn online videos in January

UKTV has signed a deal with BSkyB’s Sky Player service that will see its portfolio of newly-rebranded channels such as Eden made available online for the first time.Sky Player is set to offer its subscribers on-demand content from UKTV’s factual service Eden and entertainment channel Gold from tomorrow, according to reports.The VoD subscription-based service, which… Continue reading Sky Player and UKTV sign new VoD deal

Video-on-demand (VoD) libraries and widgets will be the first generation of video services driving adoption of connected television experiences in the U.S., according to a new report from Parks Associates. Parks Associates said that consumer electronics manufacturers and service providers will benefit from higher margins and ARPU generation in providing these web-like experiences via the… Continue reading Strong US interest in VoD libraries and TV widgets

IPC has unveiled its glossy magazine’s new-look website womanandhome.com with a new design, new advertising format and “a more glamorous look and feel”.The new website, which is tailored to its affluent 40-plus audience, offers easier navigation and more content across its main channels – food, hair and beauty, diet and wellbeing, and fashion.Womanandhome.com also has… Continue reading woman&home website unveils new look

Facebook is the brand most searched for by UK internet users, according to new research from online intelligence service Hitwise.During the 12 weeks ending 3 January 2009, 1 in every 42 UK internet searches in the UK included the term ‘facebook’, Hitwise said.Facebook received 52% more searches than the second most popular brand, YouTube. The… Continue reading Facebook is UK’s most searched for brand

US online ad spending in the first-quarter of 2009 will see a year on year fall for the first time since 2001, according to a recent forecast from IDC. IDC said that US online ad spending was basically flat in the fourth quarter of 2008. During that time, search ads increased 10% while display and… Continue reading US online ad spending forecast to fall in Q1 2009

US internet users aged 12-28 have embraced online applications that enable communicative, creative, and social uses, according to new research from the Pew Research Center’s Internet & American Life Project. Older users are more likely to engage in online activities that require some capital, such as travel reservations and online banking, the research found. It… Continue reading Younger US internet users embracing creative and social online applications

The debut mobile ad spend study from the Internet Advertising Bureau and PricewaterhouseCoopers will be without data from Google after it refused to submit revenue figures.The report, due out in April, will provide information about the overall size of the market as well as which sectors are spending on mobile.Google has a global policy which… Continue reading Google will not submit revenue figures for IAB/PwC mobile adpsend study

The Internet Advertising Bureau (IAB) has launched new guidelines for online behavioural advertising.Drawn up in collaboration with key players in behavioural advertising, the Good Practice Principles are the UK’s first self-regulatory guidelines for companies that collect and use data in this way.Supported by the Information Commissioner’s Office (ICO), the independent data protection regulator, the Principles… Continue reading IAB launches online behavioural advertising guidelines

ISBA director general Mike Hughes joined his new president, Coors CEO Mark Hunter, in urging the online industry to accelerate plans for a research currency today.Hunter described the lack of a currency as “unacceptable”, and a “major focus for ISBA this year”, whilst Hughes said he was “encouraging urgency and pace be put into it…… Continue reading “Snails Pace” online currency developments rile ISBA executive