More Digital articles

Online giant Yahoo! is to allow advertisers to add video, images and custom search boxes to their search ads.The new search advertising platform, Rich Ads in Search, lets advertisers post images and video, create deep links to relevant pages, include search boxes within listings, and display logos, said a report on Brand Republic.Advertisers in the… Continue reading Yahoo! set to launch new search advertising platform

The mobile internet will finally come of age this year and mobile video will take off, according to predictions from the Mobile Entertainment Forum (MEF). The MEF also predicts that the industry will see greater pricing transparency for consumers, although mobile advertising still will not become mainstream. The MEF’s top ten trends for 2009 list,… Continue reading Top 10 mobile entertainment trends for 2009

New research from comScore has revealed that 79.8% of the UK’s total internet audience visited a social networking site in December 2008.Of the 282.7 million European internet users aged 15 and over who went online via a home or work computer in December, 211 million visited a social networking site – representing penetration of 74.6%,… Continue reading 79.8% of UK internet audience visited a social network in December

BSkyB is set to launch a new unlimited digital music service that will give users access to millions of songs for a monthly fee in a bid to rival Apple’s popular iTunes service.Any broadband user, in addition to Sky’s 2 million broadband subscribers, will be able to access the service through their computers or televisions… Continue reading BSkyB plans to launch new music service

Channel 4 is moving a step closer to a joint venture with BBC Worldwide, as the broadcaster plans to combine its digital channels with some of the BBC’s commercial businesses.The broadcasters are thought to be joining forces to create 4 Worldwide, a joint venture that will comprise Channel 4’s E4, More4 and Film4 digital channels… Continue reading BBC Worldwide and C4 join forces

Online video gross media spend totaled $2.12 billion in 2008, up 36% v 2007, and is forecast to continue double-digit increases through 2010 at a moderating rate, according to a US analytics report from AccuStream iMedia Research. The research report, Online Video Media Spend: 2003 – 2010 calculates multiple ad sales components corresponding to annual… Continue reading Online video media spend to increase

UBS has revised down its ad spending forecast for the year, with the new estimate putting online revenues at 1.4% growth in 2009, down from 10.4%. UBS analyst Matthieu Coppet has also downgraded 2010’s figure, although only slightly, from 13.8% to 11.2%. Globally, UBS expects newspaper ad revenues to fall 11.7% this year, with a… Continue reading UBS downgrades global ad forecast

There will be more than 20 million men online in the UK in 2009 – 51% of the UK internet user population – according to a new estimate from eMarketer. More women in the UK continue to go online, said eMarketer, which expects slightly more than 19 million to do so in 2009. The proliferation… Continue reading Men to make up 51% of UK internet population in 2009

YouTube is trialing a service which allows users to download free and paid-for videos.The Google-owned site has partnered with US universities including Stanford, Duke and UC Berkeley, as well as non-profit educational organisation Khan Academy, how-to videos site Household Hacker and entertainment site Pogobat.Thai Tran, YouTube product manager, said that the company is “testing an… Continue reading YouTube trials video downloads

ITV has reportedly put struggling social networking site Friends Reunited up for sale in a bid to scale back costs.The commercial broadcaster paid £120 million for the online friend-finding site in 2005, which has since struggled due to the rise and popularity of similar community sites such as Facebook and MySpace.Friends Reunited was originally founded… Continue reading ITV to sell Friends Reunited