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More than 17 million households in the UK, or 67.2% of the total, will subscribe to various broadband technologies in 2009, according to online research firm eMarketer. This figure is an increase of almost 6.5% from the 16.1 million households using broadband in 2008. Broadband is enabling people in the UK to watch more online… Continue reading Boost in UK broadband use

In total, 34% of US adults online at home report that they view some type of video online at least weekly, including 11% who view video online daily, according to a new report from Leichtman Research Group. Overall (including those not online), 1% of adults view recent TV shows online daily, and 8% weekly –… Continue reading US online video viewing increases

UK consumers have become more welcoming towards email communication from marketers, according to new research by customer insight specialist G2 Data Dynamics. G2 found that 57% of consumers agree that email is their preferred channel of communication, with 60% of men veering towards email compared to 54% of women. The survey was conducted among the… Continue reading UK consumers becoming more welcoming towards marketing emails

Microsoft has denied reports that it plans to resurrect video-on-demand service Project Kangaroo.Reports in the trade press had suggested that the company was in discussions with Kangaroo shareholders as part of a strategy to boosting the Microsoft’s audio-visual offering.However, a statement from Ashley Highfield, MD and VP of Microsoft Consumer & Online UK, said: “While… Continue reading Microsoft denies planning to resurrect Kangaroo

Internet users do not like to be disturbed by advertising while watching VoD content but instead prefer to see ads when shopping online, according to new research from the IAB.The best time to reach out to the majority of consumers with ads is during e-commerce activity, while users are looking for the best deals or… Continue reading IAB: Online advertisers must “respect consumers”

UK consumers believe they are most likely to pay attention to online ads from the early evening onwards, according to a new survey by Lightspeed Research and the IAB. While the early evening was the best time of the day for all age groups, the IAB found that for younger audiences there was likely to… Continue reading UK consumers more likely to pay attention to online ads from early evening onwards

New research from comScore has revealed that 79.8% of the UK’s total internet audience visited a social networking site in December 2008.Of the 282.7 million European internet users aged 15 and over who went online via a home or work computer in December, 211 million visited a social networking site – representing penetration of 74.6%,… Continue reading 79.8% of UK internet audience visited a social network in December

Trinity Mirror has redesigned its 22 ultra-local sites in Teesside in a bid to integrate them with the main newspaper site and is also set to rollout the second phase of its mobile relaunch.The postcode specific sites, which originally launched in October 2007, have been redesigned to make it easier for readers to access news… Continue reading Trinity Mirror redesigns ultra-local sites

Online giant Yahoo! is to allow advertisers to add video, images and custom search boxes to their search ads.The new search advertising platform, Rich Ads in Search, lets advertisers post images and video, create deep links to relevant pages, include search boxes within listings, and display logos, said a report on Brand Republic.Advertisers in the… Continue reading Yahoo! set to launch new search advertising platform

The mobile internet will finally come of age this year and mobile video will take off, according to predictions from the Mobile Entertainment Forum (MEF). The MEF also predicts that the industry will see greater pricing transparency for consumers, although mobile advertising still will not become mainstream. The MEF’s top ten trends for 2009 list,… Continue reading Top 10 mobile entertainment trends for 2009