Google is shutting its radio ads business although it will continue with plans to sell ads for streaming audio on the web.The online giant is to sell its Radio Automation business and close the AdSense for Audio and Audio Ads services at the end of May.In January, Google director Spencer Spinnell announced the closure of… Continue reading Google to close radio ads business
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The mobile broadband market will continue its rapid growth during the next five years and generate valuable new revenue streams for mobile network operators, according to a new report. According to the Analysys Mason report Mobile broadband in Europe: forecasts and analysis 2009-2014, there will be 148 million mobile broadband connections in Europe by 2014,… Continue reading Mobile broadband market to continue its rapid growth
More evidence has emerged of changing viewing habits among younger viewers, with one in six of all viewers of Channel 4 show Skins watching the programme online.The third series’ debut episode was watched by 1.35 million on E4 when it aired on January 22, with 283,000 watching it online – meaning that 17.3 per cent… Continue reading Skins shows popularity of online TV among younger viewers
InSkin Media, the video and rich media advertising platform, has appointed Hugo Drayton as CEO, just two months after he stepped down from the controversial behavioural targeting company Phorm.Drayton, who left Phorm after two years as CEO, previously worked as managing director of Advertising.com and the Telegraph Media Group.“InSkin is an irresistible opportunity for me.… Continue reading InSkin hires ex-Phorm executive as CEO
The social networking audience is growing rapidly, up 11% year on year in 2008, and is expected to increase further over the next five years, according to a new report from eMarketer. In 2008, a staggering 80 million people, which is 41% of the US Internet user population, visited social network sites at least once… Continue reading Social networking users soar
The number of US women over age 55 using Facebook has grown 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to independent blog Inside Facebook. The number of men over age 55 also grew dramatically during the same four-month period (up 137.8%), but women… Continue reading Women over 55 flock to Facebook
Local news and information publisher Northcliffe Media has announced record audience figures across its network of local ‘this is’ websites.In a statement, Northcliffe said that its network of 233 websites had over 4.3m visitors in January alone – an increase of 39% compared to the same month last year. It added that these visitors made… Continue reading Northcliffe Media announces record audience figures
Yahoo! executive James Wood has been appointed head of technology at NatMags’ Hearst Digital.Wood, currently Yahoo!’s head of entertainments engineering for Europe, will be responsible for the delivery of all Hearst digital and NatMag websites.The move follows last year’s announcement by Hearst Digital that it would be restructuring and bringing the technical delivery of its… Continue reading Hearst Digital appoints new head of technology
The internet continues to be populated largely by younger generations in the US, as over half the online population there is between 18 and 44 years old, according to the Pew Research Center’s Internet & American Life Project surveys. However, the surveys, taken from 2006 to 2008, show that larger percentages of older generations are… Continue reading Larger percentage of older generations going online in US
The coming year will see a rise in online video viewing and a shift to online ad spending, according to a new report from comScore. Viewing of TV and movie content online continues to become a more mainstream behaviour, said comScore, offering advertisers a new opportunity to capitalise on this highly engaged audience. Recent research… Continue reading Online video viewing to rise in 2009
