More Digital articles

UK media spend on online advertising networks will reach an estimated £385 million in 2008, following growth of 60%, according to a new report from e-consultancy. e-consultancy said that this growth was due to improved understanding of the potential for return on investment and increased opportunities to reach the right audience effectively, for example through… Continue reading UK Spend On Online Ad Networks To Grow

The new embedded media player – activated on BBC news and sports websites just a month ago – has seen daily unique users and plays increase by more than 50%.Video and audio clips are now integrated in to the story to put more emphasis on breaking news and live events, while allowing users to access… Continue reading BBC’s Embedded Media Player Sees Audiences Soar

Total worldwide revenue from user-generated video (UGV) is expected to eclipse $1.2 billion by 2012, according to a new report from In-Stat. The high-tech market research firm adds that with expectations of higher quality content (eg HD video) and increasing file size maximums, the demands on bandwidth will likely continue to grow at a faster… Continue reading Worldwide UGV Revenue To Eclipse $1.2bn

TalkSPORT is reported to be preparing the launch of a digital magazine in the summer.The online-only magazine will be delivered to subscribers’ inboxes once a week and is headed by the former publisher of Monkey (see James Mallinson Leaves Monkey), James Mallinson, reports MediaWeek.A dedicated sales team led by TalkSport sales director Adam Bullock is… Continue reading TalkSPORT To Launch Digital Magazine This Summer

Mobile internet extends the audience reach of many leading internet sites by an average of 13% over home PC traffic alone, according to new research from the Nielsen Company. Nielsen’s research shows that for many internet publishers, mobile internet increases the overall size of their audience. Jeff Herrmann, vice president of Mobile Media, Nielsen Mobile,… Continue reading Mobile Internet Extends Website Reach

Apple iTunes is offering downloads of new movies on the same day as the DVDs are released, following deals with US film studios.Studios involved include 20th Century Fox, Walt Disney Studios, Warner Bros, Paramount Pictures and Universal Studios Home Entertainment.Independent studios such as Lionsgate and First Look Studios are also taking part, with the first… Continue reading Apple Offers Movie Downloads On Same Day As DVD Release

A possible takeover of Yahoo! has collapsed after Microsoft refused to match the $37 per share price Yahoo!’s founders were asking for.The weekend saw Microsoft increase its original bid of $31 made earlier this year (see Microsoft Offers To Buy Yahoo! For $44.6bn) to $33 per share.However, Microsoft executives met with Yahoo! founders Jerry Yang… Continue reading Microsoft Drops Yahoo! Bid

Virgin Radio has teamed up with producer Endemol to create an online magazine TV show, hosted by Virgin Radio DJ Iain Lee.The weekly ten minute long show, Punch Drunk TV, will be hosted on Virgin Radio’s newly revamped online home www.virginradio.co.uk.Both Virgin Radio’s and Endemol’s in house sales teams will take the format out to… Continue reading Virgin Radio Teams Up With Endemol For Online Show

The number of people participating in online social networking (OSN) is booming, according to a new report from market analyst Datamonitor. The UK has the highest social networking membership in Europe, said Datamonitor, and it is forecast to almost triple by 2012 to 27 million. While the trend is driven by the younger age groups,… Continue reading Online Social Networking Participation Is Booming

Independent research from Contented reveals that digital agencies have misjudged the threat posed by customer publishers and the growing trend for “editorialisation of brand” in the digital arena. The research, commissioned by the Association of Publishing Agencies, included in-depth interviews with digital agencies, brands and customer publishers and shows that 10% of customer publishing revenue… Continue reading Digital Agencies Misjudging Customer Publishing Threat