Google remained the most visited property in the UK with 27.7 million unique visitors in June, reaching 88% of the total UK online population, according to new research from comScore.Microsoft and eBay remained the second and third most visited properties in the UK, with 26.8 million and 22.1 million unique visitors respectively.comScore also found the… Continue reading Google Remains Most Visited Site In June
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US consumer electronics marketers spent $1.9 billion online in 2006, or 13.7% of their ad budgets, according to new research from eMarketer. However, according to the Consumer Electronics Online: Converged or Confused? report, skepticism about ease of use, integration and hidden costs are keeping many would-be buyers on the sidelines. eMarketer says that the industry… Continue reading US Consumer Electronics Marketers Spent $1.9bn Online
A new report from eMarketer predicts that more than 50% of the US population – 155.2 million people – will watch video online next year. The Video Advertising Online: Spending and Audience report says that the high engagement factor of video, combined with the internet’s tracking and targeting capabilities, offers a valuable revenue stream for… Continue reading Over Half Of US Population Will Watch Online Video
The worldwide online population will increase from 1.1 billion users in 2006 to 1.5 billion in 2011, representing 22% of the overall worldwide population in that year, according to a new report from JupiterResearch. The Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyse Future Growth report shows that Brazil, Russia, India, and China… Continue reading Global Online Population To Increase
Broadband adoption amongst European silver surfers (55 years and over) is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%), according to new research from the European Interactive Advertising Association (EIAA). The EIAA report also shows that 68% of all European internet users aged 55+… Continue reading Silver Surfers Catching Up With Youth Online
Broadband adoption amongst European silver surfers (55 years and over) is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%), according to new research from the European Interactive Advertising Association (EIAA).The EIAA report also shows that 68% of all European internet users aged 55+ now… Continue reading Silver Surfers Catching Up With Youth Online
An estimated 81 million people, or 63% of the 129 million people who access the internet over broadband in the US, watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September… Continue reading 81 Million People In US Watch Broadband Video
A new forecast from eMarketer predicts that the general mobile ad spending market – along with ad spending that supports mobile multimedia – should reach over $13.8 billion worldwide by 2011. Of that total, mobile search is expected to account for 17%. Altogether, eMarketer projects that the global market for mobile search will approach $2.4… Continue reading Mobile Adspend To Increase
Spending on online marketing in Europe will double in the next five years, from around €7.5 billion in 2006 to more than €16 billion in 2012, according to a new report by Forrester Research. In five years, online marketing – including email, search, and display advertising – will represent 18% of total media budgets. According… Continue reading Online Adspend Set To Double
A new report from iSuppli suggests that the market for IPTV video services will rise to $26.3 billion in 2011, up from $779.2 million in 2006. It adds that telcos view IPTV as an opportunity to recapture the revenue generated by many of the internet-based services that have bypassed them by travelling through their broadband… Continue reading IPTV Video Revenue To Reach $26 Billion By 2011
