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Emap Advertising has today announced that it is to be the first UK company to use new technology that enables it to feature interactive advertising in in-stream online videos.Emap Advertising has partnered with Adjustables, which has developed the new advertising technology, to promote Halo 3, the new game from Microsoft Xbox, in FHM Entertainment videos.The… Continue reading Emap Advertising To Use Interactive Technology In Online Videos

New research from eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. The online market research firm points out that is still only 13.4% of the total internet ad market. David Hallerman, eMarketer senior analyst and author of the new report, Local Online Advertising: Measuring the Market, said:… Continue reading US Local Online Advertising To Reach $2.9 Billion

News Corporation and NBC Universal will launch the beta version of their video website Hulu in October, although no date has been given for a formal release.Hulu, which was originally announced in March under the name Newsite, will feature programmes from the two companies’ back catalogues including Heroes, 24 and The Simpsons, as well as… Continue reading News Corp Reveals Video Website Name

New research from the Newspaper Society (NS) reveals that the number of regional press websites, radio stations and niche publications grew by between 21% and 25% in 2006.The NS Annual Regional Press Survey, published today, shows the number of websites grew from 828 to 1102. The number of core regional newspaper titles went up slightly… Continue reading Regional Press Websites Increase

The number of UK households connected to the internet has jumped by almost one million in the last year alone, to reach over 15 million, according to the latest information from the Office for National Statistics (ONS). The number of homes with access to broadband internet has jumped by 40% year on year to 51%,… Continue reading Household Internet Connectivity Rises To Over 15 Million

The UK is lagging behind the rest of Europe in its IPTV provision, with only one nationally available IPTV service compared to eight services in France, four major operations in Spain, two in Italy and two in Germany. New research from Screen Digest reveals that the UK began the year with only 54,000 IPTV customers,… Continue reading UK Failing To Exploit IPTV

US internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to new research from the Online Publishers Association (OPA). The OPA today announced a four-year analysis of its Internet Activity Index (IAI), a monthly gauge of the time being spent with… Continue reading Web Users Now Spend Half Their Time Visiting Content

A new study reveals that 67% of the online search population is driven to search by offline channels. The research, sponsored by iProspect and conducted by JupiterResearch, also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase. Search engine marketing firm iProspect commissioned the study to gain a… Continue reading Online Search Population Is Driven To Search By Offline Channels

It wasn’t all self-flagellation at the recent MediaGuardian Edinburgh International Television Festival (MGEITF), as internet entrepreneur Janus Friis explained more about his peer-to-peer television project, Joost.Given Friis’ background as the co-founder of both the file-sharing website Kazaa and the online telephony business Skype, many in the audience could have been forgiven for being wary about… Continue reading MGEITF 2007: Joost To Provide New Opportunities For Content Owners

Vint Cerf, one of the creators of the internet and currently Google’s chief internet evangelist, made some bold predictions at the recent MediaGuardian Edinburgh International Television Festival (MGEITF), conjuring up visions of a Martian internet and super-fast downloads.Presenting the Alternative McTaggart lecture at the festival, Cerf’s speech was quite different from Jeremy Paxman’s lament for… Continue reading MGEITF 2007: Internet ‘Godfather’ Looks To The Future