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Spending on search engine marketing in the UK is forecast to grow 58% this year to £2.2 billion, with almost £2 billion of that coming from paid search, according to a new report from E-consultancy. The study says that although the growth rate has fallen from 65% in 2006, it looks as if the market… Continue reading UK Search Engine Marketing To Grow

More than 59 million Americans (37.3% of all active US internet users) visited newspaper websites on average during the second quarter of 2007, according to custom analysis provided by Nielsen//NetRatings for the Newspaper Association of America (NAA). The NAA says that this is a record number representing a 7.7% increase over the same period a… Continue reading Over 59 Million Americans Visited Newspaper Websites In Q2

Social networking services will dominate a burgeoning market for mobile user-generated content, according to a new report from Juniper Research. Globally, end-user generated revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by… Continue reading Mobile UGC Revenues To Rise Tenfold By 2012

A new study conducted by JupiterResearch for Akamai Technologies reveals that having experienced poor video performance at an internet site, more than half of US online video users would seek content from a competing website, and a quarter would leave with a more negative brand perception and be less likely to return to the poorly… Continue reading Online Video Quality Could Affect Revenue Opportunities

A new report from the Pew Internet & American Life Project claims that the growing adoption of broadband combined with a push by content providers to promote online video has helped to pave the way for US mainstream audiences to embrace online video viewing. According to the report, 57% of online adults in the US… Continue reading US Audiences To Embrace Online Video

The European business-to-consumer e-commerce market will reach nearly €323 billion over the next five years, up from €106 billion in 2006, according to a new report from eMarketer. The European B2C E-Commerce: Spotlight on the UK, Germany and France shows that these three countries dominate European e-commerce, accounting for 72% of total online sales. The… Continue reading European E-Commerce Market To Reach £323bn

US online adspend will reach $61.98 billion, surpassing newspapers to become the leading US ad medium in 2011, according to a new forecast from Veronis Suhler Stevenson (VSS). The 21st Communications Industry Forecast says that the consumer migration to digital media has spawned a year on year decline in the amount of time consumers spent… Continue reading US Online Adspend To Reach $61.98bn

Mobile network operators and device suppliers need to “cross the marketing chasm” if they are going to grow mobile internet into a big consumer market, according to the Mobile Broadband research being carried out by Point Topic and YouGov. Tim Johnson, chief analyst at Point Topic, said: “Just as with mobile phones and the early… Continue reading Mobile Internet Needs To Cross “Marketing Chasm”

US online consumer spending was up 23% year on year in the second quarter of 2007, according to new figures from comScore. The biggest gains were enjoyed by sales of consoles and video games, up by 159% year on year, with sports and fitness (58%), consumer electronics (51%) and event tickets (44%) also experiencing year… Continue reading US Online Consumer Spending Increases

Google remained the most visited property in the UK with 27.7 million unique visitors in June, reaching 88% of the total UK online population, according to new research from comScore.Microsoft and eBay remained the second and third most visited properties in the UK, with 26.8 million and 22.1 million unique visitors respectively.comScore also found the… Continue reading Google Remains Most Visited Site In June