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A new study reveals that 67% of the online search population is driven to search by offline channels. The research, sponsored by iProspect and conducted by JupiterResearch, also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase. Search engine marketing firm iProspect commissioned the study to gain a… Continue reading Online Search Population Is Driven To Search By Offline Channels

Vint Cerf, one of the creators of the internet and currently Google’s chief internet evangelist, made some bold predictions at the recent MediaGuardian Edinburgh International Television Festival (MGEITF), conjuring up visions of a Martian internet and super-fast downloads.Presenting the Alternative McTaggart lecture at the festival, Cerf’s speech was quite different from Jeremy Paxman’s lament for… Continue reading MGEITF 2007: Internet ‘Godfather’ Looks To The Future

It wasn’t all self-flagellation at the recent MediaGuardian Edinburgh International Television Festival (MGEITF), as internet entrepreneur Janus Friis explained more about his peer-to-peer television project, Joost.Given Friis’ background as the co-founder of both the file-sharing website Kazaa and the online telephony business Skype, many in the audience could have been forgiven for being wary about… Continue reading MGEITF 2007: Joost To Provide New Opportunities For Content Owners

New software for the Playstation 3 will allow the console to become a personal video recorder, letting users record and playback digital terrestrial television.The PlayTV software will be available first in the UK, France, Germany and Spain from early next year, with more countries to follow.Recorded programmes can be streamed over a wireless internet connection… Continue reading PS3 To Become PVR

Silver surfers spend an average of 42 hours online every month, more than any other age group, according to Ofcom’s annual Communications Market Report 2007, published today. The report also says that the over 55s was the only age group to increase its average radio listening between 2002 and 2007 (up 5.5%). Recent research from… Continue reading Silver Surfers Spend More Time Online Than Any Other Age Group

A new forecast from OPera Media predicts that continued strong increases from the online search and classified sectors will see UK total advertising spend increase by 3.3% this year, adding that the television, press and radio markets will continue to lose share of advertising spend in 2007. OPera also says that television revenues will remain… Continue reading UK Adspend To Increase By 3.3% In 2007

UK online retail reached an all-time high in July, exceeding £4 billion for the first time, according to retail body the IMRG. UK sales were up 80% year on year, to £4.2 billion, £1.86 billion higher than in July 2006. Electricals was the strongest growing sector, up by 102% year-on-year, with clothing, footwear and accessories… Continue reading UK Online Retail Reaches All-Time High

The number of internet users now stands at nearly 30.2 million, according to figures released by BMRB for the second quarter of 2007.As internet usage broke the 30 million mark for the first time, growth of 9.2% could be observed over the same period last year.The total number of people going online is now over… Continue reading Online Usage Round-Up Q2 2007: Internet Usage Breaks 30 Million Mark

Spending on search engine marketing in the UK is forecast to grow 58% this year to £2.2 billion, with almost £2 billion of that coming from paid search, according to a new report from E-consultancy. The study says that although the growth rate has fallen from 65% in 2006, it looks as if the market… Continue reading UK Search Engine Marketing To Grow

More than 59 million Americans (37.3% of all active US internet users) visited newspaper websites on average during the second quarter of 2007, according to custom analysis provided by Nielsen//NetRatings for the Newspaper Association of America (NAA). The NAA says that this is a record number representing a 7.7% increase over the same period a… Continue reading Over 59 Million Americans Visited Newspaper Websites In Q2