More Digital articles

Facebook and MySpace are now both visited by one in five Britons online, with the sites receiving 6.5 million and 6.4 million unique users respectively in August. The latest figures from Nielsen//NetRatings show that since December 2006, Facebook’s audience has grown by 541% compared to 20% for MySpace. Almost half (48%) of Britons online (15.3… Continue reading Facebook And MySpace Visited By One In Five Online Britons

US advertisers are increasingly shifting ad dollars to social networking websites from portal sites, reports eMarketer. Many of those ad dollars are going to MySpace and Facebook, which together hold a 72% share of the US market for social network advertising, according to eMarketer. “Social networking is proving to be a true revenue driver,” said… Continue reading US Ad Dollars Moving To Social Network Websites

Household take-up of digital television, via Freeview, digital satellite or cable TV, has risen to almost 85% to the end of June 2007, according to new research from Ofcom. This was up from 80.5% in the previous quarter, equating to 944,000 net household conversions since March (see UK Digital TV Penetration Exceeds 80%) . A… Continue reading Digital TV Penetration Reaches Almost 85%

Telecoms giant BT is to carry out research into the reasons why some people shy away from using the internet.According to a BBC report, psychologists will study a small group of people to analyse the reasons behind their fear of using the web.Preliminary testing has found that for some people, using the internet triggers stress… Continue reading BT To Research ‘Web Fear’

For the first time, online advertising will surpass radio advertising spending in the US, according to a new forecast from eMarketer. But this does not signal the death of the radio, according to eMarketer’s report Radio Trends: On Air and Online. There are many synergies between radio and the Internet and, for the most part,… Continue reading US Online Advertising To Surpass Radio Adspend

Anthony Rose, chief technology officer at Kazaa/Altnet, has joined the BBC as head of digital media technology.Rose, who takes up his post today, will be responsible for delivering the next generation of BBC iPlayer, as well as realising BBC future media & technology’s plans to create a unified embedded media experience across its online properties.Prior… Continue reading BBC Recruits Kazaa Chief Technology Officer

Nearly 75% of US internet users watched an average of three hours of online video during July, according to the latest data from comScore. July saw Americans view more than 9 billion videos online, with Google sites once again ranking as the top US video property with nearly 2.5 billion videos viewed (27% share of… Continue reading Three In Four US Internet Users Watch Online Video in July

The market for consumer broadband value-added services (BVAS) grew by 81% during 2006. With over $16 billion in revenues, consumer BVAS became increasingly essential to the financial success of broadband services, according to new research from Point Topic. Altogether, says Point Topic, consumer BVAS brought in more than 25% as much revenue as basic broadband… Continue reading Consumer BVAS revenues up 81% in 2006

Travel, communities and research websites receive the most click-throughs from search engines whilst research, travel destinations and government sites rely most on search for visitors, according to new research from Nielsen//NetRatings. NetRatings said that in July 2007, Britons clicked on over 1.3 billion search results – equating to over 29,000 every single minute. The multi-category… Continue reading UK Search Engine Click-Throughs Revealed

Emap Advertising has today announced that it is to be the first UK company to use new technology that enables it to feature interactive advertising in in-stream online videos.Emap Advertising has partnered with Adjustables, which has developed the new advertising technology, to promote Halo 3, the new game from Microsoft Xbox, in FHM Entertainment videos.The… Continue reading Emap Advertising To Use Interactive Technology In Online Videos