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Media multitasking, the simultaneous consumption of different media, continues to be the norm in the US, according to the just released results of a survey carried out by BIGresearch. BIGresearch says that these multi-taskers cross all forms of media usage, both traditional and new. For example, almost 70% of internet users say they watch TV… Continue reading Media Multitasking Continues As New Media Options Gain Usage

Online ad spend will reach $15.7 billion in the US this year and $25.9 billion by 2011, according to a new study from JupiterResearch. Search is forecast to dominate internet ad spend over the coming years, with search spending for this year projected to total $6.5 billion, or 41.4% of total online ad spending. In… Continue reading Online Adspend To Reach $25.9 Billion By 2011

British kids and teenagers have a huge appetite for playing online games, contributing to the online games audience growing over 16% in the last year, according to new research from Nielsen//NetRatings. This 16% growth, over four times the rate of overall internet growth, shows just how popular online gaming is becoming. In June, 28% of… Continue reading Youngsters Fuel Growth Of Online Game Sector

Total retail revenue in the UK communications sector reached £50 billion in 2005, a 5% increase compared to 2004, according to new figures revealed by Ofcom in its new Communications Market report. The biggest annual rise, of £2 billion, came from the telecoms sector, while television revenue grew by £500 million. Total radio funding (BBC… Continue reading UK Communications Retail Revenue Reaches £50 Billion In 2005

The number of US households with income-generating or corporate home offices are more than twice as likely to implement VoIP in the next 12 months compared with households in general, a new IDC study reveals. At the moment, 39.1% of corporate home offices and 23.7% of home-based businesses are interested in or using VoIP. In… Continue reading Home Office Households Set the Stage for U.S. Consumer VoIP Adoption

UK broadband growth has slowed to 6.6%, with the market suffering its worst Q2 since 2004, according to new research from Point Topic. An average of 75,000 new broadband connections have been made per week in the UK since October 2004, although in the April to June period this dropped to 56,000 lines. Point Topic… Continue reading UK Broadband Growth Slows To 6.6%

People aged between 18 and 24 (GenY) spend 28% longer online than 27-40 year-olds (GenXers) and almost twice as long as 51-61 year-old Baby Boomers, according to new a new study from Forrester Research. GenYers are also 50% more likely than GenXers to send instant messages, twice as likely to read blogs, and three times… Continue reading 18-24 Year Olds Spend Longer Online

Marketers should look to massively multiplayer online games (MMOG) if they are trying to target 18-34 year old males, according to a new Universal McCann report TrendMarker, Parallel Worlds. JupiterResearch estimates that MMOG’s generate revenues of $350 billion per year, occupying about nine hours a week for the average player, while most gamers are male… Continue reading Marketers Should Look To Online Games

The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010, according to high-tech market research firm, In-Stat. In-Stat also forecast that worldwide broadband households will more than double between 2005 and 2010, growing… Continue reading Online Video Market To Grow Tenfold By 2010

The worldwide subscriber base for internet protocol television (IPTV) services is expected to expand by a factor of more than 26 from 2005 to 2010, spurring a competitive battle between video providers both old and new, according to a new report from iSuppli Corp. Global IPTV subscribers will grow to slightly more than 63 million… Continue reading IPTV Subscriber Base Set To Grow