More Digital articles

The Sun has revamped its website in order to put more emphasis on video content and make it easier for users to find their way around.Additional content on the site will include, as part of a 24 hour rolling video service, film trailers, gaming news, and Deidre’s video casebook, as well as video virals.The Sun… Continue reading The Sun Revamps Website

Over 31 million online US homes, or two out of five online US households, subscribe to bundled services from one provider, according to new research from Telephia’s Total Communications Survey for Q2 2006. Telephia said that double and triple play bundles were the most popular with consumers, with the internet/TV bundle leading all other service… Continue reading Over 31 Million US Homes Subscribe To Bundled Services

A new website is launched today, with the aim of offering creative engagement advertising solutions for every brand. VideoJug, (www.videojug.com) is a new visual guide to life from the senior team behind the successful 365 Corporation Plc.Unique in the UK, VideoJug hosts an ever-growing number of ‘how to’ films on everything in life, both professionally… Continue reading New Website Offers New Advertising Opportunities

In less than a year, China will overtake the US to become the world’s biggest broadband market, according to Ovum, the analyst and consulting company. China’s broadband sector has been growing at a compound annual growth rate (CAGR) of 79%, over the last three years, and Ovum says that the strong growth should continue to… Continue reading China’s Broadband Market Will Reach 139 Million Subscribers By 2010

IPTV will grow its US subscriber base from 300,000 to 8.7 million by 2010, according to a new report from eMarketer. However, the report also says that the potential number of subscribers in IPTV capable households could top 50 million. The report makes clear that IPTV has the potential to disrupt US cable and internet… Continue reading US IPTV Subscribers To Reach 8.7 Million By 2010

International online ad growth rates are forecast to reach 35% and 24% in FY06 and FY07, according to a new report from Merrill Lynch, which outpaces the company’s current US growth estimates of 29% and 22% respectively. The report comprises an international bottoms-up forecast of online advertising by major countries, compiled with the collaboration of… Continue reading Online Advertising Growth Rates To Rise

New media rights and the exploitation of new platforms are hugely important aspects of the ongoing digital revolution in television and the subject was up for discussion at the weekend’s MediaGuardian Edinburgh International Television Festival (MGEITF).The subjects were debated across Saturday morning in two seperate sessions, which brought together some of the most powerful individuals… Continue reading MGEITF 2006: New Media Platforms Will Not Destroy Old Media

The increasing number of digital channels, combined with the emerging possibilities offered by on-demand viewing, will give viewers a more democratised broadcast experience than ever before, although there will still be a place for scheduled broadcasting as the market evolves.This was what emerged from a discussion between some of the most important figures at the… Continue reading MGEITF 2006: On-Demand And Mobile Platforms Signal The Future For TV

Internet advertising is expected to grow by 46.4% in 2006, with a 25% increase expected in 2007, according to a new report from Merrill Lynch.Merrill Lynch puts this down to the increase in broadband penetration; falling traditional media prices accommodating new media; marketing becoming more data driven; and the closing of the mismatch of internet… Continue reading UK Online Ad Growth

YouTube, the video sharing website, has unveiled new plans to monetize its service through two new advertising concepts, Participatory Video Ads (PVA) and Brand Channels.YouTube says that these concepts are the first step toward defining a new advertising model for video entertainment on the internet and are intended to complement YouTube’s current offerings which include… Continue reading YouTube Unveils New Plans To Monetize Its Service