More Digital articles

Scarborough says that the ‘online exclusive’ audience, the audience that reads a newspaper’s website but not its printed version, accounts for two to 15% of the integrated newspaper audience of the publications examined in its report. The research shows that the Arizona Republic print edition reaches 56% of adults in the Phoenix market. However, when… Continue reading US Newspapers Increasing Audience Beyond Core Products

In the first six months of 2006, online advertising expenditure has reached almost £1 billion and looks set to overtake spending on national press advertising before the end of the year.This is according to new research from the Internet Advertising Bureau (IAB UK), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The internet recorded… Continue reading UK Online Adspend Nears £1 Billion

Just over half (52%) of Britons using the internet believe online and digital technology makes their life easier, although half (50%) say that they cannot keep up with the rapid progress, according to new research from Nielsen/NetRatings. The research shows that although 42% know what podcasting is, a third (35%) have heard of it but… Continue reading Digital Consumers Revealed In New Research

There will be 36 million IPTV homes by 2011, or around seven times as many as 2006, according to new research from Informa Telecoms & Media. Despite this significant acceleration, Informa says that only 3.4% of the world’s TV households are forecast to subscribe to IPTV platforms by 2011, with operators battling for market share… Continue reading 36 Million IPTV Homes By 2011

The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive… Continue reading Heathrow Express Launches New Ad Campaign

Internet advertising will take a double-digit share of total advertising expenditure in two countries this year, and in eight countries by 2008, according to a new report from ZenithOptimedia. The report shows that internet advertising will take more than 10% of all ad expenditure in the UK, where it will take 12.9% of total expenditure,… Continue reading Internet Ad Share To Break Double Digit Barrier

US online adspend growth rates are projected to reach 26.8% and 15.1% in 2006 and 2007 respectively, according to a new report from eMarketer. Even as spending growth subsides, continued positive gains are forecast to push US online ad spending over $21 billion in two years and past the $25 billion mark by the end… Continue reading US Online Adspend To Reach Over $21 Billion

Video-on-demand (VOD) is expected to reach 65.6 million US households by 2010, compared with 26.5 million VOD households at the end of Q2 2006, according to a new report from Magna Global. Set top box DVR subscribers are set to reach 35.5 million (30.7% of TV households) by 2010, up from 15 million (13.7% of… Continue reading VOD To Reach Over 65 Million US Households By 2010

The worldwide video game and interactive industry is expected to grow from about $29 billion in 2005 to as much as $44 billion in 2011, according to a new report from DFC Intelligence. The forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and… Continue reading Video Game Market Could Reach $44 Billion By 2011

This year will be a watershed year for digital distribution of movies in Europe using open internet video-on-demand (VOD) technology, according to a new report from Screen Digest. The Broadband Digital Movies report forecasts that the first signs of recognisable growth in the market will appear in 2006-2007, with total consumer spending on European movie… Continue reading 2006 Watershed Year For Movie Downloads