More Digital articles

The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive… Continue reading Heathrow Express Launches New Ad Campaign

Internet advertising will take a double-digit share of total advertising expenditure in two countries this year, and in eight countries by 2008, according to a new report from ZenithOptimedia. The report shows that internet advertising will take more than 10% of all ad expenditure in the UK, where it will take 12.9% of total expenditure,… Continue reading Internet Ad Share To Break Double Digit Barrier

US online adspend growth rates are projected to reach 26.8% and 15.1% in 2006 and 2007 respectively, according to a new report from eMarketer. Even as spending growth subsides, continued positive gains are forecast to push US online ad spending over $21 billion in two years and past the $25 billion mark by the end… Continue reading US Online Adspend To Reach Over $21 Billion

Video-on-demand (VOD) is expected to reach 65.6 million US households by 2010, compared with 26.5 million VOD households at the end of Q2 2006, according to a new report from Magna Global. Set top box DVR subscribers are set to reach 35.5 million (30.7% of TV households) by 2010, up from 15 million (13.7% of… Continue reading VOD To Reach Over 65 Million US Households By 2010

The worldwide video game and interactive industry is expected to grow from about $29 billion in 2005 to as much as $44 billion in 2011, according to a new report from DFC Intelligence. The forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and… Continue reading Video Game Market Could Reach $44 Billion By 2011

This year will be a watershed year for digital distribution of movies in Europe using open internet video-on-demand (VOD) technology, according to a new report from Screen Digest. The Broadband Digital Movies report forecasts that the first signs of recognisable growth in the market will appear in 2006-2007, with total consumer spending on European movie… Continue reading 2006 Watershed Year For Movie Downloads

UK internet users’ activity at user-generated-content websites are showing significant traffic growth, according to new research from ComScore World Metrix. ComScore says that the top UGC property, Wikipedia Sites, ranked as the sixteenth most visited property in July with 6.5 million visitors (up 253% versus year ago). Other UGC sites on the Top 50 UK… Continue reading User-Generated-Content Websites Show Large Traffic Growth

The global market for video-on-demand services delivered via cable, internet protocol television (IPTV) networks and broadband is set to grow massively, according to new research from US researcher iSuppli. The VOD market is already seeing rapid growth, achieving more than 40% growth in 2005 compared to 2004, whilst the overall global VOD market will grow… Continue reading VOD Market To See Massive Growth

Nearly 40 million digital households will be added in 2006, bringing the global total to 183 million, according to a new report from Informa Telecoms & Media. Informa Telecoms & Media estimate that digital penetration of TV households will reach 16% by the end of this year. According to the Global Digital TV – 6th… Continue reading Digital Penetration Of TV Households To Reach 16%

Over 70% of US internet users who watch video online prefer to watch and download videos for free, sponsored by pre-roll advertising, according to the newly released results of a survey from AP and AOL. Only 23% of respondents said that they would prefer to pay for ad-free content, with users also preferring shorter videos.… Continue reading US Internet Users Prefer Free Video