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Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis. Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to… Continue reading Yahoo! Delays New Search Facility For Advertisers

The Asia/Pacific region is leading the global revolution of IPTV in infrastructure deployments, applications development, and subscriber adoption, reports In-Stat. The high-tech market research firm says that the region’s broadband penetration and regulatory support help to foster the fastest-growing IPTV market in the world. The In-Stat report, Asia/Pacific IPTV Market: Hype and Hope?, forecasts that… Continue reading IPTV To Reach 34 million Subscribers In Asia/Pacific By 2011

ITV’s interactive advertising revenues have increased by 175% to £3 million in the first six months of 2006 and the broadcaster feels that with 20 interactive campaigns having already run this year, the new revenue stream will grow further.Heineken’s interactive sponsorship of ITV’s UEFA Cup coverage was accessed by over 3.8 million adults every month,… Continue reading ITV’s Interactive Advertising Revenues Increase 175%

Global IPTV subscriptions are expected to jump from two million in 2005 to 34 million in 2010, reflecting a compound annual growth rate (CAGR) of 60%, according to The Diffusion Group’s (TDG) latest report, IPTV 2006 – The Future of IP Media. The report says that during this time period North America will experience the… Continue reading Global IPTV Households To Near 34 Million By 2010

Two-thirds of broadband consumers purchase multiple services from the same provider, with nearly one-third buying three products, according to new research from the Yankee Group. Its 2006 European Broadband Consumer Survey, a comprehensive analysis of European broadband market trends for technology, content and entertainment products, captures consumer attitudes towards and levels of interest in emerging… Continue reading Two-thirds Of Broadband Users Buy Multiple Services

By the end of 2010 there will be over 105 million residential online subscribers in the US, with over 80% subscribing to broadband, predicts new research from Leichtman Research Group (LRG). The research also shows that 69% of all US households now subscribe to an online service at home, and high-speed internet services now account… Continue reading Over 105 Million US Residential Online Subscribers By 2010

The number of US households with a connected entertainment network will reach 30 million by 2010, according to Networks in the Home: Connected Consumer Electronics, a newly released report from Parks Associates. A connected entertainment network is a network made up of either a PC connected to at least one consumer electronic (CE) device or… Continue reading 30 Million US Households To Have Entertainment Network by 2010

BT Vision, the forthcoming television over broadband service, will release a package of iTV next-generation opportunities aimed at challenging Sky’s long-running dominance of the interactive advertising market, according to reports in NMA.Advertisers, agencies and broadcasters will be introduced to BT’s red-button services later in the year, which could eventually lead to personalised TV commercials letting… Continue reading BT Vision To Challenge Sky’s iAdvertising Dominance

Video-on-demand (VoD) is expected to be the chief money maker among different IPTV applications, according to a new survey from Accenture, in association with the Economist Intelligence Unit. Accenture and the Economist Intelligence Unit carried out a survey of 302 executives of telecom, broadcasting and media firms that are involved with or close to the… Continue reading Video-On-Demand Predicted To Be IPTV Revenue Generator

Business strategies are changing in order to reflect the ways in which increasingly techno-savvy consumers are using channels, according to new research from HenleyCentre. The research points to two distinct groups with their own expectations of business. The first, now in their late 20s or early thirties are comfortable using PCs and find them commonplace… Continue reading Business Strategies Changing To Reflect The Way Consumers Use Channels