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People aged between 18 and 24 (GenY) spend 28% longer online than 27-40 year-olds (GenXers) and almost twice as long as 51-61 year-old Baby Boomers, according to new a new study from Forrester Research. GenYers are also 50% more likely than GenXers to send instant messages, twice as likely to read blogs, and three times… Continue reading 18-24 Year Olds Spend Longer Online

Marketers should look to massively multiplayer online games (MMOG) if they are trying to target 18-34 year old males, according to a new Universal McCann report TrendMarker, Parallel Worlds. JupiterResearch estimates that MMOG’s generate revenues of $350 billion per year, occupying about nine hours a week for the average player, while most gamers are male… Continue reading Marketers Should Look To Online Games

The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010, according to high-tech market research firm, In-Stat. In-Stat also forecast that worldwide broadband households will more than double between 2005 and 2010, growing… Continue reading Online Video Market To Grow Tenfold By 2010

The worldwide subscriber base for internet protocol television (IPTV) services is expected to expand by a factor of more than 26 from 2005 to 2010, spurring a competitive battle between video providers both old and new, according to a new report from iSuppli Corp. Global IPTV subscribers will grow to slightly more than 63 million… Continue reading IPTV Subscriber Base Set To Grow

The chairman of IPA Digital and managing director of Profero, Wayne Arnold, has expressed his support for JICIMS move to work with the NRS to launch a quarterly internet audience survey.Writing in the new-look IPA online bulletin, Adnews, Arnold reveals his disbelief that the industry is still debating the issue, and says that it also… Continue reading IPA Digital Chairman Voices Support For Online Measurement

VoIP services will have $120 billion spent on them in North America, Europe and Asia Pacific between 2005 and 2009, according to new a new report from Infonetics Research. The report says that in North America VoIP service revenue will grow from $2.6 billion in 2005 to $13.3 billion in 2009, while across the same… Continue reading European VoIP Service Revenue To Reach $12.7 Billion In 2009

About 9 million US web users (6% of US adults) have downloaded a podcast in the past 30 days, according to the new research, The Economics of Podcasting, a report released today by Nielsen Analytics, part of VNU’s Media Measurement & Information Group. The survey, carried out at Nielsen Entertainment Television testing facilities in Las… Continue reading US Podcast Downloading Continues To Grow

US Online advertising will grow to represent 9% of overall advertising spend by 2011, according to the latest study from JupiterResearch, US Online Advertising Forecast, 2006 to 2011. The study shows that online advertising in the US will reach $25.9 billion in revenues by 2011, rising at a compound annual growth rate (CAGR) of 11%… Continue reading US Online Advertising To Reach 9% Of Ad Spend In 2011

During 2006 another 16 million homes will be added to the 18 million which adopted the service in 2005, according to a new report from Strategy Analytics. The report says that if this does occur then the total base of European residential subscribers will be brought up to 73.2 million. Strategy Analytics also forecasts that… Continue reading 16 Million European Homes To Adopt Broadband In 2006

The number of active internet users dropped slightly from May to June following growth between April and May, according to Nielsen//NetRatings. The decline, of about 750,000 users, was tracked by Nielsen//NetRatings across 10 countries. Decline was not universal though, with Brazil (1.14%); Italy (1.28%); Spain (1.13%); Switzerland (0.91%) and the U.S. (0.32%) all showing growth,… Continue reading Internet User Numbers Drop From May To June