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About 9 million US web users (6% of US adults) have downloaded a podcast in the past 30 days, according to the new research, The Economics of Podcasting, a report released today by Nielsen Analytics, part of VNU’s Media Measurement & Information Group. The survey, carried out at Nielsen Entertainment Television testing facilities in Las… Continue reading US Podcast Downloading Continues To Grow

US Online advertising will grow to represent 9% of overall advertising spend by 2011, according to the latest study from JupiterResearch, US Online Advertising Forecast, 2006 to 2011. The study shows that online advertising in the US will reach $25.9 billion in revenues by 2011, rising at a compound annual growth rate (CAGR) of 11%… Continue reading US Online Advertising To Reach 9% Of Ad Spend In 2011

During 2006 another 16 million homes will be added to the 18 million which adopted the service in 2005, according to a new report from Strategy Analytics. The report says that if this does occur then the total base of European residential subscribers will be brought up to 73.2 million. Strategy Analytics also forecasts that… Continue reading 16 Million European Homes To Adopt Broadband In 2006

The number of active internet users dropped slightly from May to June following growth between April and May, according to Nielsen//NetRatings. The decline, of about 750,000 users, was tracked by Nielsen//NetRatings across 10 countries. Decline was not universal though, with Brazil (1.14%); Italy (1.28%); Spain (1.13%); Switzerland (0.91%) and the U.S. (0.32%) all showing growth,… Continue reading Internet User Numbers Drop From May To June

Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis. Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to… Continue reading Yahoo! Delays New Search Facility For Advertisers

The Asia/Pacific region is leading the global revolution of IPTV in infrastructure deployments, applications development, and subscriber adoption, reports In-Stat. The high-tech market research firm says that the region’s broadband penetration and regulatory support help to foster the fastest-growing IPTV market in the world. The In-Stat report, Asia/Pacific IPTV Market: Hype and Hope?, forecasts that… Continue reading IPTV To Reach 34 million Subscribers In Asia/Pacific By 2011

ITV’s interactive advertising revenues have increased by 175% to £3 million in the first six months of 2006 and the broadcaster feels that with 20 interactive campaigns having already run this year, the new revenue stream will grow further.Heineken’s interactive sponsorship of ITV’s UEFA Cup coverage was accessed by over 3.8 million adults every month,… Continue reading ITV’s Interactive Advertising Revenues Increase 175%

Global IPTV subscriptions are expected to jump from two million in 2005 to 34 million in 2010, reflecting a compound annual growth rate (CAGR) of 60%, according to The Diffusion Group’s (TDG) latest report, IPTV 2006 – The Future of IP Media. The report says that during this time period North America will experience the… Continue reading Global IPTV Households To Near 34 Million By 2010

Two-thirds of broadband consumers purchase multiple services from the same provider, with nearly one-third buying three products, according to new research from the Yankee Group. Its 2006 European Broadband Consumer Survey, a comprehensive analysis of European broadband market trends for technology, content and entertainment products, captures consumer attitudes towards and levels of interest in emerging… Continue reading Two-thirds Of Broadband Users Buy Multiple Services

By the end of 2010 there will be over 105 million residential online subscribers in the US, with over 80% subscribing to broadband, predicts new research from Leichtman Research Group (LRG). The research also shows that 69% of all US households now subscribe to an online service at home, and high-speed internet services now account… Continue reading Over 105 Million US Residential Online Subscribers By 2010