More Digital articles

International online ad growth rates are forecast to reach 35% and 24% in FY06 and FY07, according to a new report from Merrill Lynch, which outpaces the company’s current US growth estimates of 29% and 22% respectively. The report comprises an international bottoms-up forecast of online advertising by major countries, compiled with the collaboration of… Continue reading Online Advertising Growth Rates To Rise

New media rights and the exploitation of new platforms are hugely important aspects of the ongoing digital revolution in television and the subject was up for discussion at the weekend’s MediaGuardian Edinburgh International Television Festival (MGEITF).The subjects were debated across Saturday morning in two seperate sessions, which brought together some of the most powerful individuals… Continue reading MGEITF 2006: New Media Platforms Will Not Destroy Old Media

The increasing number of digital channels, combined with the emerging possibilities offered by on-demand viewing, will give viewers a more democratised broadcast experience than ever before, although there will still be a place for scheduled broadcasting as the market evolves.This was what emerged from a discussion between some of the most important figures at the… Continue reading MGEITF 2006: On-Demand And Mobile Platforms Signal The Future For TV

Internet advertising is expected to grow by 46.4% in 2006, with a 25% increase expected in 2007, according to a new report from Merrill Lynch.Merrill Lynch puts this down to the increase in broadband penetration; falling traditional media prices accommodating new media; marketing becoming more data driven; and the closing of the mismatch of internet… Continue reading UK Online Ad Growth

YouTube, the video sharing website, has unveiled new plans to monetize its service through two new advertising concepts, Participatory Video Ads (PVA) and Brand Channels.YouTube says that these concepts are the first step toward defining a new advertising model for video entertainment on the internet and are intended to complement YouTube’s current offerings which include… Continue reading YouTube Unveils New Plans To Monetize Its Service

Subscriber numbers to retail VoIP services rose by 83% during 2005, from 10.3 million at the beginning of the year to over 18.7 million subscribers by the end, according to new research from Point Topic. Point Topic’s research also estimates that the number of people who paid for PC-to-phone calls during 2005 is over 4.7… Continue reading VoIP Subscriber Numbers Rose By 83% In 2005

Around 7 million people now watch TV programmes on their PC/laptop via broadband or mobile phone, according to a new study from independent brand consultant specialist Contentworx. The survey, of 1000 adults demographically weighted to represent the UK population, was carried out by ICM Direct, and was focused on understanding the motivation behind watching TV… Continue reading Around 7 Million Watch TV Online Or Mobile

Nearly three quarters of all internet connections are now on broadband, according to new data released by the Office of National Statistics (ONS). The ONS says that in June of this year, broadband internet connections made up 72.6% of internet connections, up from 54.4% in June last year and 18% in June 2003. However, recent… Continue reading Nearly Three Quarters Of Internet Connections Now On Broadband

The total number of internet users reached more than 28 million across the second quarter of 2006, according to figures released by BMRB. This is the highest number of users yet and represents a 10.6% increase from the same period last year.The overall number of users has risen by just over five million since 2004,… Continue reading Online Usage Round-Up: Internet Usage Reaches All Time High

Pay TV subscriptions in Western Europe are set to grow by 31% between 2005 and 2011, according to new research from Analysys. Analysys also says that low penetration of premium services in many markets suggests room for continued ARPU growth, with incumbents rapidly joining the innovative companies that are already offering TV services. However, it… Continue reading Pay TV Subscriptions In Western Europe To Rise 31% By 2011