Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.
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In brief: The digital advertising network has announced a new turnkey ecommerce offering aimed at premium publishers.
Microsoft and Google’s rekindled rivalry over AI chatbots has analysts wondering what the downstream impact will be on Search advertising and industry workflow.
Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.
In brief: TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.
In the emerging community economy, brands can serve as the reason and the means through which people connect.
The duo are the first senior hires announced as part of Reach’s expansion into the US market.
In brief: Football content and media company Footballco has appointed Joe Strange as UK managing editor for global football media brand GOAL.
Analysis: After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts.
Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
