In brief: BuzzFeed will use ChatGPT creator OpenAI’s publicly available application programming interface to create personalised content and quizzes.
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Simon Carr asks if Roblox and Fortnite are the new churches of the modern world.
It’s time for ad tech to get its house in order before the Government is forced to intervene.
The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
Advertisers unwittingly spent £110m last year on misinformation sites, according to NewsGuard.
The US Justice Department and eight states filed an antitrust lawsuit against Google on Tuesday.
Out-of-home media owners, Ocean Outdoor and Branded Cities have launched a new “super premium” network in the UK and US as part of a long-term partnership.
The digital entertainment and media platform has appointed Nicola Web as UK sales director, alongside two new heads of sustainability for the supply and demand side.
In brief: TikTok employees reportedly intervene to hand-pick videos to boost their distribution, a process known internally as “heating”.
In brief: the layoffs are equivalent to about 6% of its global workforce.
