The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5‐6% a year, over the next three years, according to ZenithOptimedia.
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Newsline presents industry reaction from Possible, Indicia, Gekko, Jaywing and MEC.
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)
In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.
Newsline presents a short video of media predictions and wish-lists from the annual Year Ahead event – including interviews with MediaCom’s Claudine Collins, ISBA’s Bob Wootton and journalist Raymond Snoddy.
The European ad market experienced some small respite in the third quarter, with only a small decrease of 0.4 percent year over year, 3 according to Nielsen.
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.
New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.