Marketers would be wise to follow developments of the Apple Vision Pro and how gamers are using the tech. It offers brands the opportunity to test and understand ahead of the eventual introduction of advertising.
28 Nov 2024 | Kevin Fulmer
The line between video games and social media has blurred and brands that recognise this could stand to benefit by integrating gaming platforms into their digital strategy.
Gaming developer Ubisoft and content platform History Hit have agreed an “always on” partnership.
Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.
The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.
Ahead of The Future of Audio and Entertainment, The Media Leader asked experts what would get brands to up their footprint in gaming spaces.