It is remarkable how much we have learned about human behaviour and its causes in the past decade, writes David Brennan – but what’s even more remarkable is how little we apply them to our own business.
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Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.
Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul’s Ian Monaghan – they should help inform strategy and improve the art through feedback.
For only the second time since the FIFA World Cup 2014 kicked off three weeks ago, Wednesday brought a football-free schedule and allowed TV viewers a short but merciful return to programming normality.
It was BBC One’s responsibility to bear the brunt of Tuesday’s FIFA World Cup 2014 entertainment.
Despite former England manager Glenn Hoddle mistaking the North African team for media network Al Jazeera, an average audience of 6.3 million viewers managed to follow the game.
Despite a lot of drizzle and rain, the past weekend played host to a number of iconic outdoor activities which were thankfully all available to watch from the comfort and safety of the TV set.
Annabel Wetton joins MediaTel from Bloom Worldwide, where she was commercial director, and will be responsible for developing the MediaTel Group business portfolio.
The strong growth of mobile and tablet video viewing will pose a significant threat to traditional TV viewing in future, according to an industry expert.
While the 7pm episode didn’t exactly manage to bring in an impressive audience, 5 million viewers and a 28% share was enough to secure Thursday’s biggest audience.