As always, the trip to Weatherfield secured Wednesday’s biggest audience and bagged a 34% share.
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Tuesday night saw the UK’s football-mad population gather around their TVs in the vain hope that Roy Hodgson’s England team would bow out of the FIFA World Cup 2014 tournament in a heroic blaze of glory.
Monday night brought two major clashes to UK screens, with one battle involving two soap rivals, while the later face-off was more of the traditional FIFA World Cup 2014 sort.
Even this year’s most hyped sporting event struggled to keep people out of the glorious summer sunshine.
Despite the growth of programmatic trading, most UK advertisers remain uncertain about real-time advertising (RTA), according to a new ISBA survey.
Tuesday night saw a young Inspector Morse tasked with bolstering ITV’s defences as BBC One held on to the audience magnet with coverage of FIFA World Cup 2014 for the third night in a row.
Print is still a hugely effective advertising medium, writes Rufus Olins – and if you want proof of that, don’t look at the numbers alone; ask an advertiser who isn’t chronically anxious about proving their tech credentials.
Monday night once again brought a bevy of FIFA World Cup 2014 action but only one singular game managed to make any kind of impact as the nation’s three favourite soaps managed to outperform the footballing frenzy.
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to ‘traditional’ TV since the early 1990s, writes David Brennan. But maybe – finally – the threat is beginning to become significant…
Following the lead of Apple, retail experts have said Britain’s ailing high street shops should swap traditional customer service with ‘customer experience’ to ensure long-term survival.
