Billy Beane’s baseball strategy and Suárez’s performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.
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Just 24 hours after the Tournament That Shall Not Be Named finally wrapped up, the nation’s TV schedule snapped back into normality.
Sunday night saw enthused football fans reach a frenzy of global proportions with all eyes on the Estadio do Maracana in Rio de Janeiro, as – at long last – the FIFA World Cup 2014 (7pm) tournament finally came to an end.
Thursday night brought a blockbuster evening of soapy treats with all three of the big players making an appearance, despite a lower-than-usual turn out.
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of radio – and asks if branded content is helping to spark a new wave of growth.
Wednesday saw ITV win over the evening audience with a solid line-up featuring a mix of the country’s favourite soaps and the exclusive broadcast of the FIFA World Cup 2014’s very last semi-final match.
Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.
Finally, after four long weeks of hard drinking, rage-venting and generally sitting about on the sofa, Tuesday night saw the nation’s football fans edge closer to the endgame.
Monday saw TV viewers being treated to a second consecutive football-free day, with normality returning for a short while as the nation’s top soaps battled it out for ratings dominancy.
Can Global’s new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates