More than ever before clients are demanding content for their online platforms – but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
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London Live is flat-lining on a 0.3% audience share, its owners are running up losses and it could even help pull The Independent down. So what should Ofcom do now? By Raymond Snoddy.
US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.
Why was the BBC able to average more than 12m viewers compared with ITV’s 2.9m during the World Cup? The answer is more complicated and far reaching than you might think, writes Raymond Snoddy.
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.
As Nigel Lawson accuses the BBC of banning him from debating climate change at the corporation, Raymond Snoddy warns that the reputation of BBC News would be seriously compromised if journalists were found to be censoring.
This week Dominic Mills chews his way through a menu of advertising news, from Omnicom’s £30m Channel 5 exit, to marketing’s apparent identity crisis.
The head of one of Europe’s largest publishers has written an open letter to Google arguing that the grossly unequal balance of power must be confronted. What can be done, and how should Google respond? Raymond Snoddy investigates
Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
After the verdicts in the phone-hacking trial are delivered, Raymond Snoddy examines the implications for politicians, journalists, regulators and newspaper boardrooms.