Last week, led by new president Ian Priest, the IPA launched its first ‘Adaptathon’ – an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.
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As the Privy Council is due to rule on the two Royal Charters governing press regulation, the Daily Mail’s editor Paul Dacre could not have chosen a worse week for his rush of poisonous blood to the head says Raymond Snoddy.
Dominic Mills is bewildered by some of the cities bidding for Local TV licences, but is London somehow different? He hears what the bosses behind the Evening Standard’s London Live had to say about the project…
At the consumer end of the business, Virgin and Sky will fight like cats in a sack says Raymond Snoddy – but what is remarkable are the large areas of agreement between them. So what do they have to say about their future?
For years media brands have experimented and profited from brand extensions – but as markets evolve, Dominic Mills asks if some are straying too far…
In the rapidly evolving world of TV technology, Thinkbox has to be seen to lead if it is to be credible says Dominic Mills. So how has the marketing body for commercial television fared with its latest campaign?
As the BBC sinks into yet another crisis, the future of the BBC Trust remains in the balance. Should it simply be put out of its misery? The answer from Raymond Snoddy is an emphatic no.
After Kevin Spacey attracted headlines last week with his MacTaggart lecture in Edinburgh, Raymond Snoddy looks in more detail at what he said – and wonders how much of a threat the likes of Netflix really pose to cable operators.
One of the key foundations of the Publicis/Omnicom merger will be savings to the tune of $500 million, but Dominic Mills wonders how Levy and Wren are going achieve such a feat. Cutting duplicate jobs is one answer, but holding down the lid on salaries is another…
It would be heart warming, says Raymond Snoddy, if local TV were to establish itself and outlive the period of Government-imposed subsidy that will kick-start it. But to do so it will have to confront and overcome a number of harsh challenges.