David Moyes’ sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy – and particularly the potency of social media in a new era of impatience.
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Advertisers are paying for stuff that isn’t seen, publishers are making money off false pretences and media buyers are pumping out billions of ads without much knowledge of where they are going. It’s time for a serious debate.
There is a growing divide between the media and the political world, writes Raymond Snoddy – but newspaper tenacity in the wake of recent scandals shows the true value of a free press…
British Airways’ High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch – and although at heart this is about good old content marketing, this time there’s a thoroughly contemporary twist…
As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads – whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.
Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…
Unilever says it sees engaging with tech start-ups as the future of marketing – and is now backing seven new ventures in the UK and pairing them with its brands. Is this the start of something big? Dominic Mills finds out.
In the face of falling market share, Budweiser employed neuroscientists to help fine-tune its TV advertising to make it more emotionally engaging. The insights it revealed are fascinating – but did it work?
From holidays to insurance, newsbrands have always sold readers more than just news – but are The Times and The Sunday Times right to offer wealth management – and can they make it work? By Raymond Snoddy.
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands – which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.