As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide’s global CEO Dave Sackman says it’s more than just gamers that will benefit.
To reflect the changes to the way customers work and to improve the user experience, Mediatel has this week merged its core media planning products – Mediatel.co.uk and Connected Consumer – into one platform: Mediatel Connected.
Programmatic TV requires new definitions for a brand new medium, says Dominic Finney, co-founder of FaR Partners.
With the plethora of new media touchpoints and convergence opportunities, could media agencies finally cement their place as the ‘new creatives’? By Media Native’s David Brennan.
Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
Newsline presents industry reaction to the findings from Quantcast, POSSIBLE, Adludio Carat and Ensighten.
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, explains the investments being made in each sector.
Unsurprisingly, the festive period took its toll on national newspaper circulations in December, with few titles across the three markets reporting any gains.
BBC One kicked off the New Year in style, securing eight of the day’s top ten spots with a successful mixture, including the return of a potty-mouthed seasonal favourite.
After eight tense and terrifying episodes, last night brought an end to the second series of BBC Two’s dark sexuall thriller, The Fall (9pm), with the possibility of a third run still vaguely up in the air.
2015 needs to see the end of click-based measurement argues Phil Macauley, EU managing director, Quantcast.