More Industry News articles

The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.

In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.

The sports and entertainment broadcaster has launched a subscription service in selected countries called BeIn Stream, with the ambition of broadening its market. BeIn branded, thin-client Senza set-top box-style devices are already in consumer homes.

Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

Edmunds was set to lead the outlet’s commercial efforts following its acquisition by Tortoise Media, but departed the company after a few days.

The Observer’s co-CEO discusses why the relaunched title aims to be a newspaper with ‘the sensibility of a magazine’.

At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.

At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.