More Industry News articles

Marketers will now be able to optimise campaigns using Tesco’s anonymised audience segments.

A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.

Snapchat’s ‘Less Social Media, More Snapchat’ campaign was designed to target people who don’t already use the platform through OOH activations.

Madison and Wall has made the analysis based on company results and GroupM figures.

Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba’s world-first cross-media measurement tool.

Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry. 

Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.

It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.

Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.

Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb’s TV audience data.