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The UK registered the highest growth rate among key markets in Magna’s Global Ad Forecast.

The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.

Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.

The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.

Research also found a continued lack of understanding of key concepts by the public.

Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.

The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.

The development of a US cross-media measurement solution will now be the responsibility of Aquila.

A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.