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The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.

Advertisers should better understand these key audiences, who are into different genres, a new study found.

The business has been renamed Bauer Media Outdoor.

Half of viewers first go to linear TV when turning on their TV set, with another 8% going straight to BVOD, according to The New Life of the Living Room by RTL AdAlliance.

The list spans talent from across the UK media landscape, from agencies large and small, media owners, brands and beyond.

The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.

Piers North has been named CEO with immediate effect.

Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.

The PPA CEO breaks down the arguments for and against maintaining strong copyright protections for publishers and artists, and explains what is at stake for a magazine industry already in a state of digital transition.

The media owner has invested in four projects using a proportion of its 2024 revenue increase.