A new survey by the World Federation of Advertisers has found that despite sponsorships making up 11% of a brand’s marketing budget, very few feel “very confident” about its return on investment.
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Jack Benjamin is joined by Ella Sagar and The Guardian’s James Fleetham to unpack takeaways from The Guardian’s upfronts and discuss how AI-generated misinformation could actually be a boost to trusted newsbrands.
At last year’s Future of TV Advertising Global event, journalist Omid Scobie spoke to Adwanted Events and Publishing managing director Steve Scaffardi about media’s role in swaying public opinion, particularly through the lens of the Royal Family.
A new IPA survey found the Daily Mail and Metro publisher was the best overall media owner to work with, followed by Blis, Reddit, MiQ, GumGum, Quantcast, Reach and Pinterest.
Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?
UKTV will launch a “masterbrand” to bring together its free-to-air channels and free streaming service.
Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found.
GB News’ commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.
Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.
Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising