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Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.

Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst. 

Excluding retentions, however, Hearts & Science reigned supreme.

Activity will run across large- and small-format screens within two-hour drive to the theme park.

Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.

Stiga wanted to launch its new robot lawn mower in the UK, so Bountiful Cow tried to beat competitors by opting for a “brandformance” strategy all year round.

Growth reflects unique consumption behaviour in different markets.

TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.

Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.

He joined as media director of video and podcast in 2023.