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ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.

Total box office for the UK and Ireland exceeded £60m, thanks primarily to Tim Burton’s Beetlejuice Beetlejuice.

The news comes a week after the storied newspaper transitioned from a daily to a weekly.

Rokt’s AI tech will serve targeted ads and offers to Sainsbury’s and Argos customers.

A panel at The Future of Media Manchester considered the need for TV to lean further in to data and performance to be more competitive for media budgets.

New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.

Voxi’s summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.

Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.

At Amazon’s London upfronts event on Wednesday, the retail and streaming giant revealed Prime Video’s UK audience reach, new ad formats and investment in live sport.

The tech platform has launched a product in beta called Moments to enable publishers to place vertical videos into articles.