Focussing mostly on sales could mean advertisers underestimate retail media’s true potential, which can work for both shopper and brand marketers.
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RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.
Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.
Delegates at the Conscious Advertising Network’s conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.
Feature: Addressing media buyers, advertisers and journalists, ITV executives had a lot to say and even more to tease for 2024.
The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.
Venatus CEO Rob Gay spoke with Jack Benjamin at last month’s Future of Gaming event in London about the different options brands have to speak to gamers, and why starting small is wise.
The newsbrand revealed a number of new ad products, the launch of The Guardian Advertising Awards, and pushed a message that its audience is mainstream and cares about trust.
Broadcast video-on-demand services are not adding “any material viewing time” to advertisers’ media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.