Agency by Agency aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings.
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Mad About the Boy and Captain America: Brave New World drove cinema admissions to levels not seen since Barbenheimer.
| Maria Iu
Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.
| Maria Iu
The company sold its stake in Octave to News UK last month.
ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.
The UK Stop Ad Funded Crime Group has launched a consultation on a forthcoming initiative to tackle ad-funded crime and fraud.
The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.
PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.
The OOH media owner took home four awards in total.
Thinkbox head of research Anthony Jones suggested focusing on long tail advertisers has skewed the health of the advertising market and discounted the value of TV to large- and medium-sized advertisers.